In the age of digital communication, blogging is one of the most useful and dynamic tools available to businesses. It can be used to generate interest in new products and services, to entice prospective customers to your website, and to create a dialogue between your brand and the people who you hope will advocate it. Read More
Unbound: crowdsourced publishing
Talking to people who work in publishing these days is pretty depressing – if they’re not lamenting the death of high street book selling, they’re usually in a fug about having to publish yet another celebrity memoir (or worse, a celebrity-penned novel).
So it is heartening to see the overwhelmingly positive response to a new online venture, based in the UK, that lets authors seek funding from the crowds for their new books.
The big message coming from 
Facebook is that companies that manage to put what they call social design at the heart of their business will beat those that don’t.
Facebook’s chief operating officer, Sheryl Sandberg, talked about this at length in her recent speech at the London School of Economics (LSE). While her talk failed to answer many of the questions Facebook faces (leading many to focus instead on Sandberg’s superb delivery), social design was one concept that was communicated eloquently and, more importantly, carried intellectual weight. Read More
It is the most successful computer games franchise of all time and publisher Activision Blizzard is planning to cash in on that and begin charging gamers to play with the next instalment of
Infinity Ward’s ‘Call of Duty: Modern Warfare’.
The eagerly awaited PlayStation 3 and Xbox 360 Modern Warfare 3 is due in November and with the £40 plus price tag will likely come a subscription of around £5 a month as publishers of all kinds look to making their content pay. Read More
Like: new restrictions on use in promotions
If you’re planning a Facebook campaign that relies on the ‘like’ mechanism any time soon, you might want to have a close look at the social network’s promotions guidelines, which have been updated.
The Facebook promotions guidelines now say that the Like feature – and, in fact, any Facebook functionality – must not be used as a voting mechanism for a promotion. Which means using Likes as a way of determining a new flavour, the name of a product, or the winning submission in a competition is now out.
How do you get more advocates or referrals on Twitter? I thought that I would highlight some top ways to create advocates and receive referrals via Twitter.
Sadly for many on Twitter, they are too busy trying to sell all day long that they are missing something much bigger than their efforts. To create an ‘army of peeps’ that love what you do, really get what you are offering AND love to promote, refer and advocate you all day long is surely the ‘aim of the game’…. So how do you do that? Here are some of my top tips… Read More
In a couple of weeks, some of the great and good of the PR industry will gather in Lisbon to discuss ways to crack the age-old evaluation problem. The 3rd summit on measurement has stirred up a great deal of debate online recently, spurred by the news that PR Week is dropping Advertising Value Equivalent as a criteria for its annual awards.
Even in the offline world, AVE is flawed, but I’m delighted that social media has hastened a debate that needed killing off a long time ago. The internet has given us some wonderful ways in which to measure PR’s impact, but it’s also given us some poor ones. Read More
The world of social media and Twitter has had a lasting impact on many parts of our lives, but none the less this might be a first.
Sweden’s foreign minister has been trying to get hold of his Bahraini counterpart via Twitter proving that those in the highest office of state operate pretty much like the rest of us.
If the combination of the effective defeat of the Ryan Giggs injunction and recent comments by David Cameron on the issue of privacy injunctions are taken at face value, then the privacy jurisdiction of the High Court appears to be at an end.
If the Prime Minister of the country has effectively declared his own courts impotent to protect this right, then the vigorous, one-sided and partisan campaign conducted by the media, which in turn has led to a small (but significant) army of arm chair cyber warriors on Twitter challenging the law on this issue, then a key human right enshrined not only in the European Convention, but in a British Statute has effectively been lost. Read More
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