I’ll be watching with interest to see how successful Sarah Barnard is with the #twitterjobchallenge as Twitter is jam packed with people trying to get noticed by brands, organisations and people they admire.

It really should only be a matter of time before companies start tapping wholesale into this and advertising jobs via social media in a well thought out and strategic way, or at least start seeing their followers and their networks as a poll of potential employees. Read More »

Facebook is already one of the most popular ways for people to promote an upcoming event online, and now Facebook has made a major improvement to this service by giving users the ability to check-in at events.

The launch of the latest update to their iPhone app, includes functionality similar to the dedicated geosocial networking apps already on the market like Foursquare, Gowalla or Loopt. Read More »

In case you missed it, this week Fortune published a long piece on what was going on inside Twitter. It pulled no punches. It told of of “boardroom power plays” and telling of “secret board meetings, executive power struggles, a plethora of coaches and consultants, and disgruntled founders”.

All this it claimed was helping to clip the wings of the tech high flier. One of the founders, Biz Stone, has now responded and asks what took the media so long? Read More »

Social Intensity has created this great animated graphic showing how social networks reacted as the story around the Fukushima nuclear reactor in Japan developed.

It began with the community project Webnode . It noticed a major increase in blogs and comments regarding the situation in Japan. It then started work on measuring the global social interest in the unfolding events surrounding the Fukushima reactor and chose Twitter as the best data source — 500 million tweets alone last month. Read More »

Twitter users now send more than 140 million Tweets a day. With more than 20% of the tweets being related to products and/or brands, this means that every day 28 million tweets potentially concern your brand or company. The microblogging sphere has undeniably become a worthwhile place for listening to customers and potentially influencing perceptions, attitudes and behaviors by engaging into their conversations.

The relevant question has therefore moved from if marketers should get involved to how they should deal with it. Not only Twitter, but social media in general poses novel challenges to brand building and management. Basically it comes down to the fact that control is handed over to consumers. Read More »

It is set to be the most hyped technology IPO for years. Groupon is reported to be close to picking investment banks Goldman Sachs and Morgan Stanley as advisers ahead of a planned initial public offering later this year that could value the online deals firm at between $15bn and $20bn. Read More »

Music streaming service Spotify is cutting by half the amount of time users can listen for free.

Spotify says its making the changes “to preserve the free service for all for the long term”.

Read More »

Coming up for Spring is the first Digital Shoreditch Festival (3^rd-7^th May) that will see this East London creative hub transformed into a digital playground celebrating the thriving digital companies of the area.

Digital Shoreditch

Throughout the week, a series of open houses, massive projections on area buildings, interactive artworks, pioneering augmented reality games, late-night parties and a one-day summit are scheduled. The festival comes at a time when East London is increasingly getting the attention of government officials, and the world, in the run up to the 2012 Olympics. Read More »

When I switched on my computer this morning I found among my emails at least five friend requests from Facebook brand pages. This set me thinking about the pursuit of branded content that marketers appear to be undertaking. Read More »

Business Insider has been featuring a story that tells the history behind the founding of Twitter. It has echoes of Facebook and ‘The Social Network’ in that some might have ended up with less credit than you might think they deserve. Read More »