Monthly Archives: April 2011

Seven questions to ask before you hire that Twitter expert

Every day I see people on Twitter talking about being Twitter experts hiring Twitter experts and outsourcing their valuable brand or business to Twitter experts.
So I thought it was time that I gave my opinion on a few things. Firstly and for the record I do actually believe that someone can be a Twitter expert (as we saw last year some don’t). But as I have always maintained expertise is all relative to your audience. Someone can be an expert when speaking to a bunch of new people, but very inexperienced when speaking to some old timers. Read More »

YouTube to broadcast Royal Wedding live as T-Mobile video hits 5.5m

It looks like no one wants to miss out on the Royal Wedding, which is already proving a massive hit for some.

The T-Mobile Royal Wedding ad has already been viewed 5.5 million times on Youtube, which will pull in millions more with its live streaming of the Royal Wedding. Read More »

The anatomy of a Daily Mail homepage (or how they work their content to leapfrog over HuffPo)

Daily Mail homepage 19 April 2011As BrandRepublic has reported today, MailOnline has overtaken the Huffington Post to become the world’s second largest ‘newspaper’ site.

It receives plenty of criticism for its editorial stance, in particular for its inflammatory stories on immigration, benefit cheats and the sexuality of recently deceased pop stars.  Then there’s the incessant focus about women in the public eye being too fat, too thin, too old, too young, too fertile, too sterile, too rich, too poor, too pretty, too ugly, too drunk, too boring….you get the idea. Read More »

Facebook launches Facebook Studio for marketers

Facebook Studio: gallery of inspiration

If you’re planning a creative campaign and know you need to do something on Facebook but feel uninspired, help is at hand with the launch of Facebook Studio.

Facebook Studio is a sortable gallery of marketing campaigns and it looks like it will be very useful to digital marketers and creatives. Read More »

No Facebook needed – Now you can “like” stuff in the real world

You have to imagine why no one hasn’t thought of this already. Oh wait. Anyway, if you want to go around slapping non-official Facebook like stickers on stuff in the real world now you can. Read More »

Twitter to buy Tweetdeck for $50m

This makes perfect sense. I was blogging yesterday that Twitter really needs a desktop app (wondering why it hadn’t launched one). And now it has apparently stepped in and acquired Tweetdeck for $50m from under the nose of UberMedia, which had been in talks to buy the British firm.

The deal has comes about after management changes at Twitter HQ, which has seen Jack Dorsey return and Evan Williams take a step back from the day to day running of the company. Read More »

Social media fail: Yahoo! Buzz and Google Video close

Cast your mind back. Do you remember Yahoo! Buzz? No not Google Buzz, which is also fading from memory, but the other one.  Did you use it? Well if you didn’t you missed your chance. Yahoo! is closing the service down.

Yahoo! Buzz is being consigned to the scrapheap on the same day that Google is saying goodbye to Google Video. Read More »

Facebook question goes viral – gets four million votes

Is Facebook feeling pressure from Quora? A question on Facebook Questions, the social networks answer to Quora, has gone ridiculously and racked up a whopping four million votes.

It all started innocently enough. A Facebook user was cleaning up her friend’s list and posted the question to her friends: “Cleaning out my friends list in the next few days…Do you wanna stay?” Read More »

EA teases with promise of new Battle 3 video if Facebook page hits one million

Nice idea from games firm EA. It is offering 12 minutes of footage from its hotly anticipated first person shooter ‘Battlefield 3′ if fans can rack up one million likes  on Facebook. Read More »

As UberMedia works on a Twitter rival does it have any chance of success?

CNN is reporting that app developer UberMedia is working on  plans to build a microblogging social network that could compete with Twitter.

The reports says that UberMedia, which is in talks to acquire TweetDeck and owns UberSocial, could offer a service that fixes some of the oft heard complaints about Twitter (the length of tweets et cetera), but is there really room for another microblogging site? Read More »