Daily Archives: 20 April, 2011

Interactive video calls are on their way to customer care

Many e-commerce sites offer live chat with salespeople, but Swedish telecoms operator, 3 Sweden, is going one step further with interactive video calls. Read More »

Facebook Studio – the future of social networks

This week Facebook launched their new stand-alone community site aimed at creative’s – the Facebook Studio.

The site is aimed at ad agency creative’s and offers a forum where they can share ideas, comment on campaigns and learn more about what it takes to create a successful brand page. Interestingly this page comes shortly after the launch of the journalists on Facebook page, which is aimed at build relationships with reporters and news organizations. Read More »

Seven questions to ask before you hire that Twitter expert

Every day I see people on Twitter talking about being Twitter experts hiring Twitter experts and outsourcing their valuable brand or business to Twitter experts.
So I thought it was time that I gave my opinion on a few things. Firstly and for the record I do actually believe that someone can be a Twitter expert (as we saw last year some don’t). But as I have always maintained expertise is all relative to your audience. Someone can be an expert when speaking to a bunch of new people, but very inexperienced when speaking to some old timers. Read More »