Blogger Kevin Sablan from the Almighty Link, which studies ‘how people, journalists, and companies connect through links and social tools’, reckons it could be as low as 39%.

This rather knocks the wind out of the sails of the story I posted the other day about Lionel Messi getting an amazing seven million Likes on his Facebook page. Maybe that should have been 2,730,000. Good, but not quite as impressive. Read More »

It’s a big job with a prime ministerial salary to boot, but the Government’s new digital supremo who is to be paid £142,000 a year is not a Twitter Tsar, which is good as I still don’t know what one of those does.

The Cabinet Office job will, so the ad says, “lead the implementation of the Coalition Government’s new digital strategy” and be the digital champion for the government. The job in these times of austerity also comes with a pay cut. The last “Twitter Tsar” was on a salary of £160,000. Read More »

Consumers are starting to get their first experience of real-time or social commerce, as increasingly widespread usage of check-in/location based services allows them to receive and act on offers based either on their location or their friends purchase habits. Here are my five points insights on real-time social offer. Read More »

That took it long enough. Google co-founder Larry Page has named the web giant’s first head of social media as part of a management shuffle of senior executives.

Page has named Vic Gundotra, vice-president of engineering, as Google’s  senior vice-president of social and made social a priority across the company. Read More »

Prompted by an article from Econsultancy (I’ll post the link at the end, as I want you all to keep reading!) and some recent conversations with colleagues, I felt compelled to jot down my own thoughts regarding the QR code ‘phenomenon’. Read More »