Daily Archives: 7 April, 2011

BBC and Reuters turn to social media guidelines after staff tweet trouble

First off just so we’re clear the BBC hasn’t banned retweets. Here’s what happened. There was a story at the weekend in the Telegraph about BBC R4 Today presenter James Naughtie and his stay at a hotel in Japan in tsunami-hit Sendai. Naughtie’s producer had tweeted a picture of the presenter at the hotel and described it as the “luvvve hotel”. Of course, it was retweeted.

Clearly, it was an inappropriate tweet. Following the “luvvve” tweet it was initially reported by the Telegraph  that the BBC had banned retweeting on the back of the incident.  It hadn’t. What it did was remind staff of its social media guidelines.

In the US Thomson Reuters experienced similar Twitter woes. It now faces a civil suit from a government organisation after reprimanding a member of staff about a tweet. Read More »

How brands can learn from Obama’s use of social video and media

Earlier this week President Barack Obama launched his 2012 re-election campaign and chose to use online video to ask his supporters “Are You In?”

Four years ago when he won the presidency his campaign was held up as one of the best uses of social media. Now he’s taken one of the most powerful platforms to remind people why he’s president of one of the most powerful countries. Read More »

Twitter hits 155 million tweets per day as mobile use soars by 50%

Twitter has been tweeting a number of growth figures. They shed some light on how people are using it. No surprise that much of the growth is coming via mobile and Android is playing a big part of that.

Twitter saw a whopping 104% growth in monthly app users from Android phones. Strong growth from the Apple’s iPad too. There is also news on Twitter search, which is apparently three times faster than before. Read More »

Diary of a start-up: – The merits of market research (Part 6)

You may think by now that Timecarpet.com was a go – we had the partners, we had the printer, we had a prototype – and in essence it was. But two things made me stick to the prescribed rules of marketing, actually the first time I had really. Read More »