Daily Archives: 6 April, 2011

Seven hours, seven million Facebook Likes for Lionel Messi

Lionel Messi FacebookBarcelona striker and Argentinian international Lionel Messi started a Facebook page today. And after seven hours he had racked up nearly 7 million Likes.

There’s no announcement on his official website. He’s yet to join Twitter. ‘Man creates Facebook account’ is hardly going to make the headlines. So how did the news spread so quickly? Read More »

TweetDeck to launch its web app for all major browsers

Tweetdeck, the favoured desktop app to access Twitter for many is spreading its wings again and is launching a web application (it had previously only been available on Google Chrome).

That puts its on a direct collision course with Twitter, which of course today revealed it was relaunching its homepage and has been tweaking the new look Twitter. Read More »

TGI Friday’s uses Facebook app and vouchers for 25th anniversary campaign

Cocktail Genius: voucher incentive

Do you like  a bit of showy cocktail making or does it drive you mad when you’re trying to get a pint of beer and the bartender has gone all Tom Cruise, whizzing bottles around his head? If it’s the latter, this might not be the campaign for you…

The restaurant chain TGI Friday’s is marking its 25th birthday this year and putting cocktail making at the heart of its promotion – as, apparently, every cocktail they make is tailored to the individual customer.

Read More »

Are brands ignoring us in social media?

Always being on Twitter makes me privy to and inclusive in, many conversations and frankly it never fails to amaze me how some big brands just don’t  ‘get it’ when it comes to Twitter and other social media platforms!

I am convinced that some of the big boys are not taking advantage of the social media platforms to acquire customer knowledge, advocates or collaborative opportunities, in fact, I am not even sure they understand the significance to themselves or their company of the ‘collaborative’ medium on offer. Read More »

The value of being on LinkedIn [infographic]

Some great statistics on this infographic regarding Linkedin which recently hit the 100 million member mark, which it celebrated with an infographic of its own.

This one from Online MBA highlights just how many searches are done on LinkedIn. A whopping two billion in 2010. With five million users the UK is third biggest LinkedIn market users after India with eight million and the US with 45 million. Read More »

Twitter becomes a media firm as it unveils new homepage

Twitter has begun rolling out a new homepage in the US that more clearly reflects the kind of company it is. And that company, like Google (despite its denials), is a media company.

The new Twitter homepage reflects the fact that while it has tens of millions of registered users it has far fewer very active users as we reported here recently.

Read More »

Comparethemarket looks for social media “ambassador”

Neat little campaign from price comparison site Comparethemarket.com. It is on the hunt for a social media “ambassador”. The winner will be chosen in May by a public vote.

Okay the actual online ad is to work for the fictional republic of Meerkovo and “help peoples understand the difference between comparethemeerkat.com and comparethemarket.com”. Read More »