Obama launches 2012 presidential bid with YouTube video

Barack Obama kicked off his 2012 his presidential with a campaign video called “It Begins With Us”.  It begins with YouTube and digital campaigning is another way to look at it.

In other years it might have been a poster, but as as Obama says himself  “the politics we believe in starts not with expensive TV ads or extravaganzas, but with you — with people organizing block-by-block, talking to neighbors, co-workers and friends”.  And where better to build those foundations.

The Obama 2012 campaign launch follows Obama giving a crowdsourced interview on YouTube that was followed up by David Cameron and the president’s team turning to social media to promote its agenda.

The 2012 presidential campaign will be fascinating to watch as it will be the most digitally enabled we have yet seen, which as Sarah Palin showed last year will have its highs as well as lows.

The Obama campaign as Techcrunch points out is also making an innovative use of Facebook to prompt supporters to spread the word using the ‘Are You In?’ application”. The  posts a message to your friends telling you that you’re signed up to Obama 2012.


“And that kind of campaign takes time to build. So even though the race may not reach full speed for a year or more, the work of laying the foundation for our campaign must start today.

“In the coming days, supporters like you will begin forging a new organization that we’ll build together in cities and towns across the country. And we’ll need you to help shape our plan as we create a campaign that’s farther reaching, more focused, and more innovative than anything we’ve built before.

“We’ll start by doing something unprecedented: coordinating millions of one-on-one conversations between supporters across every single state, reconnecting old friends, inspiring new ones to join the cause, and readying ourselves for next year’s fight.”

Organizing for America | BarackObama.com