A new report from Yahoo! has found that the popularity of high-quality short video clips is creating new opportunities for expansion in video advertising, particularly on tablets and mobile.
The report, which looked at the online video viewing habits of 2000 UK adults and focused on videos of under five minutes in length, highlights the potential of video clips that force the consumer to watch an advert before viewing.
Great little guide that underscores the importance of social media to finding the right people.
It isn’t rocket science but it is important. It mirrors social media techniques candidates are deploying to get jobs as we highlighted recently in a few posts, but notably Yes your next CV should definitely be an infographic and When the Curriculum Vitae just isn’t enough: rise of the social CV. Read More
April Fool: for now
How very busy tech bloggers, journalists and in house PR teams have been concocting April fools delights for their readers.
First up, the in-house jokes: Google proves that it has a sense of humour about some of its less successful product launches with the announcement of Gmail Motion. Laugh today, but part of me thinks someone in a Google lab somewhere is making this a reality. Maybe hooking up with Google Wave to make Google Wave Motion?
A few weeks ago I had the pleasure of doing a really fun guest talk at Oxford Brookes University on how social media has affected the contemporary consumer and where online business is heading with the growth of social media. In this post I want to share a few of the points from that talk on why social media is not just a service full of buzz words that can be strapped on to the end of an SEO campaign, but is in fact an essential element of something much, much bigger to come. Read More
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