Whilst most employment contracts explicitly prohibit employees taking copyrighted assets with them when parting ways with their employer, it is unclear as to whether social media assets like Facebook pages or Twitter profiles are covered by such clauses.
Some companies that have parted company with senior staff have seen their Twitter accounts go with them. That can have serious implications. Read More
With more and more companies using social networking sites this infographic puts the spotlight on small businesses and how they are using it.
It points to a whopping 78% of small businesses using Twitter and Facebook with LinkedIn also scoring very highly. Facebook though is still king. Read More
This is a must read of digital marketers. So useful. It’s basically your guide to using landing pages to boost conversions and lower the cost-per-click. And you want a lower CPC as it makes your advertising spend go further. Read More
I’ve said a bunch of times that metered paywalls can work and that this will be the case with the delayed one at the New York Times, which is set to finally launch shortly.
Others have said it will be a success too and research has shown that where metered type paywalls have gone up they have had little effect on newspaper web traffic, but it is always nice to have more evidence such as the Augusta Chronicle. It put up a metered paywall and not only did it work, but it boosted traffic. Read More
As Twitter passes one billion tweets a week founder Biz Stone is join AOL as a “social impact adviser”. Nice title. No he isn’t leaving Twitter. He is clearly having way too much of a good time helping to run the business. What he is going to do is advise AOL “on cause-based initiatives” and “philanthropy”.
The idea is to take some of the lessons he’s learnt working with good causes such as Charity:Water and Product RED and inject that into AOL, but can you really change a corporate culture like that? Read More
A great infographic giving a a breakdown of the phenomenon that is Facebook photos. A few quick takeouts for you:
Facebook is reported to be working on plans to test a Groupon style discount offers service.
The new service will be part of Facebook’s existing Facebook Deals programme, which lets businesses like Gap offer special deals. Read More
While Facebook and Twitter have helped power the upheavals in Egypt and Tunisia other parts of the Middle East in Saudi Arabia the 36,000 plus people who signed up to support Friday’s ‘Day of rage’ resulted in little more a lone protester in the capital Riyadh. Read More
Have you ever wondered how many people visited the SXSW conference last year? Or perhaps you wanted to know where everyone came from and what the economic impact of the conference was? Look no further than this infographic. Read More
2011 has been heralded as ‘the year of social media’. But can it really offer companies as solid a marketing investment as search?
It is, of course, far too late to suggest that social media is going to be ‘the next big thing’. Social media is very big and very much ‘the thing’ already. But without doubt, the ante has been upped of late, and even the men in suits are taking note. Read More
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