Monthly Archives: March 2011

Diary of a start-up: What’s in a logo? (Part 4)

As I said in my last post about how I started Timecarpet.com, Craig was interested in helping us on the road to stardom and providing an alternative to Moonpig.com and other similar online greetings cards brands.

It was all very exciting and my husband and I piled straight in designing the brand for Timecarpet.com with Craig’s agency, Mulberry Square. Read More »

A paywall letter from the New York Times

Following yesterday’s news that The New York Times is to introduce its paywall on March 28 the paper’s publisher Arthur Sulzberger Jr has written to readers promising a “special offer to save on our new digital subscriptions”, which it will email in due course. The full letter from Sulzberger is below.

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Yahoo! to sell Delicious for as little as $1 million

Yahoo! is reported to be close to selling social bookmarking site Delicious for as little as $1m having bought it back in 2005 for as much as $30m. Read More »

Fans help Starbucks score with Instagram as mobile app takes off

Unless you’ve been living under that proverbial rock for the last six months (and perhaps even if you have), you’ll no doubt be aware of the phenomenon that is Instagram.

For the rock-dwellers amongst you, Instagram is a smartphone app that allows users to share photos with each other, in a ‘stream’ fairly akin to Twitter.  Its variety of vintage filters allows users a level of creativity too, which is proving highly popular (especially amongst the denizens of Hoxton). Read More »

Social media is the strength of NY Times not weakness as paywall unveiled

After months of waiting the New York Times has finally unveiled the details of its metered paywall. It says it will charge the most frequent users of its site $15 a month.

I think it’s a good price and am betting a lot of readers will be of a similar view and take the paywall plunge. Read More »

FAIL Proof – Five Rules for maintaining a corporate (or personal) Twitter account

Comedian Gilbert Gottfried with the Aflac duckUnanimously, agencies have weighed in with torches and pitchforks for the account exec that made the unfortunate mistake of tweeting the message that lost his agency the Chrysler social media account.

More recently comedian Gilbert Gottfried lost his “duck voice” gig for insurance company Aflac by tweeting more than a few tasteless jokes about the disaster in Japan. Read More »

News Corp aims to create social gaming business

While the fate of MySpace remains undecided Rupert Murdoch’s News Corporation is preparing to take another crack at social media.

It is reported to be looking at building its own social-gaming business as it looks on at the success of companies like Farmville and Petville firm Zynga, which is now valued at around $10bn. A price tag that means it is way too pricey to acquire. Read More »

Internet Week Europe 2011: ‘Engaging the broader European community in one glorious mashup’

Internet Week Europe 2011As the second Internet Week Europe is announced for November 2011, co-chair Nicolas Roope talks about the digital trends he spotted last year, offers his predictions for this year’s festival and explains the appeal of events like Can You Draw The Internet?, the Lonely Planet Treasure Hunt and Google’s surprise hit – their Coding For Dummies masterclass. Read More »

Social media by demographic: Who likes what? [infographic]

A useful infographic which goes in to gender specific detail by the network. So we know that Facebook is more heavily weighted towards females than Twitter while Twitter has the largest division of wealthy users with 27% earning $75,000 or more. Check out the infographic for more stats and facts. Read More »

Can crowdsourcing save the NHS? Online groups to mobilise millions

The group that organised Save our Forest campaign, that played a role in reversing the national forestry sell-off, has turned its attention to the NHS.

Tens of thousand of 38 Degrees supporters suggested ideas on Facebook, its blog and Twitter and voted this week for the group to make the NHS its next big campaign priority. Read More »