Real-time translation platform Ortsbo (meaning “local” in Swedish) is showing growth that surpasses even Facebook’s early months. Clearly, the desire for social networking communication across languages is there. But how can you harness this, as an online marketer?

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A very informative video interview here for you with Rick Wion, director of social media at Mcdonald’s.

He lays out very neatly how the fast food giant runs its social media and gives some good pointers that can be applied by anyone. Read More »

Facebook is apparently in talks to hire Robert Gibbs, President Obama’s former White House press secretary. Gibbs could take on a senior communications role for the social network. Read More »

Good piece on the Guardian this morning on how live blogging has helped to transform journalism as highlighted in recent months by the student demonstrations and the uprisings in Tunisia, Egypt and Libya among other stories.

The reward for sites like the Guardian, which along with the BBC and Telegraph has been an enthusiastic exponent of experimenting with live blogging can be big in terms of traffic, but there are pitfalls too. Read More »

Color: just gone live

If you haven’t heard about Color yet, it’s being tipped as the new big thing in social networking. It exists only as a smartphone app and through other social networks and is a way of people who are all at the same event (be it a wedding or a football match at Wembley) to share their images of that event. Unlike other social networks, the only information about you that is given away is your chosen screen name.

It just launched yesterday and was immediately a hit, in terms of downloads, but the response has been less positive.

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Twitter has just celebrated five years from the day when co-founder Jack Dorsey sent the first ever tweet which read “just setting up my twttr”. I thought it would be good to think about what we’ve learned as users, not only about emerging social platforms, but about the way we communicate with each other and consume content. Read More »

Steven Brill and Gordon Crovitz the guys behind the paid content venture Journalism Online have sold their company to printing services firm RR Donnelley & Sons.

US news and current affairs website Huffington Post – which was bought by AOL for $315m in February – is to launch a UK edition in the summer.

In a surprise announcement at the MediaGuardian Changing Media Summit, founder Arianna Huffington explained that the new investment meant that they could finally expand outside the US. Read More »

OK, one thing I have discovered is that I need to blog ahead. Over half term my efforts at blogging took a bit of a dip and it took me some time to recover. I even used child labour to get something out there. Yes, my eight year old daughter blogged about Timecarpet.com from her perspective. So, where were we? Read More »

Facebook users posting that they want to buy some new trainers might find they are instantly served with ads for JD Sports or Nike, as the social network trials a new, real-time ad delivery service based on people’s Facebook status updates. Read More »