Here’s some research that throws up a dilemma: consumers are more likely to be interested in brands that have good apps. But it’s really hard for app makers to make their apps ‘discoverable’.
GetJar: infographic
The research was carried out by an app store called GetJar, so is suitably pro-app and pro-Android app, to boot.
We were only talking to the BBC’s head of social media, Alex Gubbay, yesterday and today he has announced he’s quitting to join regional publisher Johnston Press.
Naturally enough, Gubbay, who commented on The Wall yesterday, announced his departure on Twitter. Read More
It is pretty amazing how fast the deals website Groupon has grown and how many people it now employs: a whopping 6,000.
The sheer size of the business is being cited as one of the reasons behind the sudden departure of president and COO Rob Solomon. Read More
Another day, another Top Agencies List. However, this time, instead of the agencies (ad, integrated, digital, social, search, PR, brand……) being ranked by turnover, billings or people, the list is ordered by those that are most influential in social media.
The term ‘influence’ has been debated at length lately, and one of the tools vying for the position of the definitive measure is Peer Index. The tool is similar to Klout and claims to help you “understand your social capital”. Read More
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