Daily Archives: 17 March, 2011

Social media is the strength of NY Times not weakness as paywall unveiled

After months of waiting the New York Times has finally unveiled the details of its metered paywall. It says it will charge the most frequent users of its site $15 a month.

I think it’s a good price and am betting a lot of readers will be of a similar view and take the paywall plunge. Read More »

FAIL Proof – Five Rules for maintaining a corporate (or personal) Twitter account

Comedian Gilbert Gottfried with the Aflac duckUnanimously, agencies have weighed in with torches and pitchforks for the account exec that made the unfortunate mistake of tweeting the message that lost his agency the Chrysler social media account.

More recently comedian Gilbert Gottfried lost his “duck voice” gig for insurance company Aflac by tweeting more than a few tasteless jokes about the disaster in Japan. Read More »

News Corp aims to create social gaming business

While the fate of MySpace remains undecided Rupert Murdoch’s News Corporation is preparing to take another crack at social media.

It is reported to be looking at building its own social-gaming business as it looks on at the success of companies like Farmville and Petville firm Zynga, which is now valued at around $10bn. A price tag that means it is way too pricey to acquire. Read More »

Internet Week Europe 2011: ‘Engaging the broader European community in one glorious mashup’

Internet Week Europe 2011As the second Internet Week Europe is announced for November 2011, co-chair Nicolas Roope talks about the digital trends he spotted last year, offers his predictions for this year’s festival and explains the appeal of events like Can You Draw The Internet?, the Lonely Planet Treasure Hunt and Google’s surprise hit – their Coding For Dummies masterclass. Read More »

Social media by demographic: Who likes what? [infographic]

A useful infographic which goes in to gender specific detail by the network. So we know that Facebook is more heavily weighted towards females than Twitter while Twitter has the largest division of wealthy users with 27% earning $75,000 or more. Check out the infographic for more stats and facts. Read More »