How are small businesses using social media? [infographic]

by Michael Litman, posted on 16 March, 2011 at 10:23 am, filed under Digital Content, Facebook, Social Media, Social Networking and tagged , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

With more and more companies using social networking sites this infographic puts the spotlight on small businesses and how they are using it.

It points to a whopping 78% of small businesses using Twitter and Facebook with LinkedIn also scoring very highly. Facebook though is still king.

A few key takeouts:

  • *78% of small businesses are using Twitter, with Facebook just behind on 75% and LinkedIn at 30%. I’m surprised at the much lower number for LinkedIn usage.
  • *31% of small business owners have multiple profiles
  • *Twitter is the most interactive medium for small businesses on social media
  • *BUT Facebook drives the most traffic
  • *62% of small businesses post 8+ times per week on social networks and get on average 10.27 comments per day compared to the 14% who post less than once a week who get 0.02 comments per day
  • *7% schedule updates, 13% receive daily alerts and 27% use social media for content aggregation