Daily Archives: 4 March, 2011

Courtney Love pays out $430k in first US Twitter libel case

How much is a tweet worth? Well, if you happen to be Hole singer Courtney Love  a tweet is worth $430,000. Love has settled out of court after she made defamatory remarks about fashion designer Dawn Simorangkir.

Love made the comments on Twitter and MySpace accusing Simorangkir of theft and of having a criminal background. Read More »

Can crowdsourcing platforms for creatives disrupt the traditional agency model?

blur GroupWhat do you do if you have a creative brief to fulfil but don’t have a good writer, photographer or designer to call on? Until a few years back it meant either doing it yourself (badly) or going the full hog and employing an agency, with all the accompanying overheads and formal processes.

Things have become easier with the arrival of web-based platforms where a client can post a brief and receive bids from specialists for the work. Read More »

Facebook’s valuation hits $65 billion rising 30% in six weeks

General Atlantic's New York headquarters - Park Avenue Plaza buildingUS investment firm General Atlantic is to become the latest investor in Facebook. While it will only be buying one tenth of one percent of the company the deal has added rocket fuel to Facebook’s valuation.

The social network is now reported to be worth a staggering $65 billion. This is a $15bn leap on the social network’s valuation in January. Read More »

Diary of a start-up: What’s in a Name (Part 2)

I said in my last diary post about starting a business that I had thought it would be easy to get this thing going; I mean, we had the time (not counting my three children and one under one) and the inclination, we needed to just do it – that is one of the only things I like about Nike, great phrase. Read More »

Five things you need to know about Chinese microblogging

Stephy Liu, senior client service manager and digital strategist at Eastwei MSL, shares the key differences between Chinese microblogging platforms like Weibo and Twitter, and what marketers need to know about effectively engaging with audiences. Read More »