Daily Archives: 2 March, 2011

New York Times paywall in final test — launching shortly

The New York Times Company has issued a short update on its delayed paywall, which was meant to launch last month, but will now instead “launch shortly”. Read More »

New York Times to launch Groupon rival TimesLimited

The New York Times is launching its own deals type website to rival Groupon called TimesLimited.

Obviously not a global play, but with its strong presence in New York and elsewhere in the US it is obviously a cracking idea. Read More »

The story behind how Charlie Sheen got one million Twitter followers in 24-hours

UPDATED 08:30, 3/3 Without too much difficulty Charlie Sheen has racked up more than 1.1 million followers in 24-hours, but while the actor might have been all over TV, the web and the tabloids he didn’t get to that 1.1 million follower count on his own. He had a little help from some well connected friends.c

Forbes has the story of how Sheen reached out for professional help to allow him to speak directly to the world and make a big splash on Twitter. The splash came via the way of Ad.ly the online advertising firm that specialises in working with celebrities in social media. Read More »

How to advertise effectively on Facebook – Ten Tips

With Facebook set to hit 600-million users worldwide and now accounting for almost a quarter of the world’s display ad impressions, 2011 could be the tipping point where most brands start to invest heavily in Facebook advertising.

I’ve come up with what I hope are some helpful insights into the essential dos and don’ts of Facebook advertising. Let me know if you find this useful. Read More »