“Film is dead. Long live computer games”. So said film director Duncan Jones on Twitter after seeing the astonishing trailer for zombie game Dead Island, which quickly went viral after its release yesterday…and quickly became regarded as one of the most controversial trailers ever produced.
The viral has already racked up almost 40,000 fans on Facebook and a whopping 1.2 million views on YouTube since it went live on February 16. Read More
We’ve been saying for it ages, but now Deloitte and John Lewis have independently confirmed it: retail brands must invest in multichannel operations or risk missing out on sales opportunities.
Before Christmas, global consulting giant Deloitte’s retail survey produced some compelling figures to back this up, finding that shoppers that use more than one channel such as stores, online or catalogues before making purchases spend 82% more per transaction than those that only shop in stores. Read More
The first advertisement to come out of Harley-Davidson’s partnership with the crowdsourcing ad agency Victors & Spoils has broken on US cable TV after appearing on YouTube at the beginning of February.
Harley Davidson ad: creative concept came from crowd
The ad runs for a minute and uses the idea that everyone is trapped in a cage and freedom can be found in a custom-designed Harley Davidson. In case that’s too subtle a proposition it then finishes with a bit of hard-sell footage to really hammer the point home.
A really useful state of things presentation on where Twitter is at as of February 2011 put together by Kathryn Corrick, February 2011. She has some good stats here including the number of daily active accounts which stands at around 14 million out of a possible 200 million. Although there are maybe as many as 40 million tweeting each month.
Also interesting to know that the vast majority of users still access Twitter via Twitter.com. And yes with her 8.2 million followers people are gaga for Lady Gaga.
Ovum, the technology arm of market analyst Datamonitor, has disclosed in a report that most retail banks have not adopted social media as a primary tool to engage with its customers.
In ‘The impact of social CRM on retail banking’, the study reveals that 60 per cent of the world’s retail banks have no plans in the pipeline to utilise social media in any way. As it stands, a mere six per cent of retail banks have implemented social media to deal with customer queries, while only one per cent plan to use it in the next two years. In addition, only 14% have used it for marketing purposes. Read More
Left wing US journalist Nir Rosen yesterday found out just what Twitter was really about as he spewed out a series of deeply unpleasant tweets (“the most reviled Tweets on the planet”, as one put it) as he joked about the attack on CBS journalist Lara Logan in Cairo.
He proved, as he later admitted, that some, so much more than others, need to be careful when it comes to Twitter. While it might seem like a huge bar just about everything you say will be heard. Rosen though should have known better. Read More
HTC ChaCha: one of two Facebook-branded handsets
It makes sense that Twitter is not going down this route — even though 40% of tweets are sent from mobile devices, Dick Costolo, chief executive of Twitter, told the congress that “Twitter flows seamlessly across platforms, that’s what we are trying to accomplish.”
A day after Apple launched its new content subscription system Google is making its play for paid content with the launch of its Google One Pass micropayment system, which will allow people to buy content on any platform from a publisher signed up.
It is being launched this afternoon in Germany and the biggest name signed up so far is Axel Springer AG and Gruner + Jahr’s Stern (for all your diary scoops). Read More
In 2010 Facebook launched “Places” which was its answer to Foursquare. It made a lot of sense & really started to capture the beauty of Facebook on mobile. It’s been kept pretty simple, with no fun or frolics such as becoming the mayor or earning badges & social status, but none the less it’s fast become the way to tell your friends what you’re up to without having to write a long status update. Read More
Who would have guessed? eBay has pipped Apple in terms of social media engagement, according to the the Social Media Reputation Index developed by Yomego.
The major players in technology are unsurprisingly ranked highest Google (3rd) behind eBay and Apple, and Blackberry and Amazon in fourth and fifth respectively. Read More
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