In case you missed it there was an advertising “Big Bang” which, like the real big bang,  brought a rapid onset of incredible growth and expansion just in the display advertising universe.

Well that is, at least, according to Google which with a nod to Isaac Asimov has set out the three “laws of display advertising physics”.

Sorry, but my knowledge of physics stops at Professor Brian Cox (aka the genius and dreamboat of physics), but Google says that the expansion in the advertising industry is leading towards a “future with a better advertising universe for everyone”. Not only will people see more relevant, useful ads and publishers get better returns to fund their content — did someone tell media agency PHD? They should know about this future of advertising stuff and make no mistake…

It says the three laws of display advertising physics are there to help advertisers and agencies thrive, what do you make of these:

1. The Theory of Relativity: The distinction between different advertising technologies (like ad networks and demand side platforms) is blurring. Each of these technologies provides similar ways to achieve your marketing goals, depending on how you want to manage your campaign.




2. Fusion Theory: There’s a few different ways to deliver ads to people. Each on their own is powerful, but combining these different ways unlocks the best results.




3. The Law of Perpetual Motion: New technology is driving rapid change in display advertising—which is constantly improving marketers’ creative palettes and the way that ads are bought and sold. Embracing new media and technology provides a key way for marketers to differentiate and grow their businesses in a new universe.

More on Google’s Agency Ad Solutions Blog.