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Daily Archives: 24 February, 2011

Calvin Klein in major digital push to revive CK One brand

By Jennifer Whitehead // 24 February, 2011 – 1:20 pm // 1 Comment

CK One video: screen grab

Calvin Klein is pushing its unisex fragrance CK One in a big digital campaign combining a smartphone app, social media, a website, hidden video footage and the chance for members of the public to feature in the campaign.

The digital push is a global effort which launches properly in March but has already started on the ckone.com website.

Read More »

Ogilvy wins YouTube creative festival with Kevin Spacey ad

By @gordonmacmillan // 24 February, 2011 – 12:45 pm // 1 Comment

Congrats to Ogilvy & Mather in Sydney which won the ‘YouTube Creative Festival’ competition run by Google Australia for its ‘Lost in Spacey’ spot.

The agency created this funny two minute video for Space Food Sticks (and no that isn’t a made up brand) with the idea that they could get Kevin Spacey, to star in a ad set in space…got it? Read More »

Google sets out the three laws of online advertising

By Polly Becker // 24 February, 2011 – 11:10 am // 9 Comments

In case you missed it there was an advertising “Big Bang” which, like the real big bang,  brought a rapid onset of incredible growth and expansion just in the display advertising universe.

Well that is, at least, according to Google which with a nod to Isaac Asimov has set out the three “laws of display advertising physics”. Read More »

Prepare for the ulitmate Rickroll – Rickroll the movie is on the way

By @gordonmacmillan // 24 February, 2011 – 10:37 am // 5 Comments

Who hasn’t been Rickrolled? The subtle art of getting people to watch Rick Astley performing his 80s hit ‘Never gonna give you up’ on YouTube.

Well now prepare for the ultimate Rickroll. It is going to be turned into a movie that will bring together viral video stars of the internet in a film called ‘The Chronicles of Rick Roll’. Read More »

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