The true currency of social media [infographic]

What a great infographic that delves into the key issues that brands face on social media. Is it all about followers? Are those 19 million fans you have collected worth their social media weight? And should every brand be social?

This is one to take a good read of. It inlcudes a bunch of great social media case studies looking at brands such as Starbucks, Dunkin Doughnuts, Axe, Clinque, Budweiser and Wendy’s. Enjoy.

Infographic via Uncluttered White Spaces.