Live streaming from London Fashion Week puts commuters on the front row
Good news everybody! If you want a front row seat at London Fashion Week you no longer have to elbow Pixie, Alexa and Victoria out of the way. The British Fashion Council (BFC) is bringing live highlights to commuters, shoppers and tourists on screens around the capital and even on the Underground.
Building upon the digital innovation strategy it launched in 2009, the BFC also hopes its imaginative use of technology and social media will promote British designers to global audiences and position London as a leader in fashion showcasing.

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