A day after Apple launched its new content subscription system Google is making its play for paid content with the launch of its Google One Pass micropayment system, which will allow people to buy content on any platform from a publisher signed up.

It is being launched this afternoon in Germany and the biggest name signed up so far is Axel Springer AG and Gruner + Jahr’s Stern (for all your diary scoops).   Read More »

In 2010 Facebook launched “Places” which was its answer to Foursquare. It made a lot of sense & really started to capture the beauty of Facebook on mobile. It’s been kept pretty simple, with no fun or frolics such as becoming the mayor or earning badges & social status, but none the less it’s fast become the way to tell your friends what you’re up to without having to write a long status update. Read More »

Who would have guessed? eBay has pipped Apple in terms of social media engagement, according to the the Social Media Reputation Index developed by Yomego.

The major players in technology are unsurprisingly ranked highest Google (3rd) behind eBay and Apple, and Blackberry and Amazon in fourth and fifth respectively. Read More »

Only weeks into the life of New Corporation’s iPad only title The Daily its editor, Jesse Angelo, has sent a memo to his editorial team telling them that they need to go beyond “scraping the web and the wires”.

What he wants to see is them out on the ground doing some reporting and finding more “compelling” stories. You would think that this is the kind of thing that would have been set out in the vision for The Daily from the start. Apparently not. Read More »

So you work in PR or Marketing (or, glory be, the Social Media Dept!) and have been given responsibility for your company’s nascent social media strategy. Sounds great – an opportunity to make a difference and play with the newest toy in the box.

But here’s a catch…the senior management team has decided that they have had enough social ‘experimentation’ over the last few years and are demanding that social media proves its value. They want results – and they don’t mean an improved brand sentiment score – they mean leads, sales and profits. Read More »