French Connection joins Asos in opening Facebook store
Facebook’s drive towards become not only a social space, but a social commerce space is speeding up. Last month online fashion store Asos.com opened its Facebook store.
Asos.com is now being joined by French Connection, which is to launch a Facebook store at the end of the month.
Followers of French Connection’s page will be able to buy directly from its news feed. Fashionistas will be able to chat and shop. A definitely a boon for us girls.
Also hitching its social commerce wagon to Facebook is Unilever. It is to begin selling its skincare brand Dove. That initiative will be powered by Amazon and is a US only move.
Fashion is clearly leading the way. When Asos.com announced it launch there was much buzz for what was first brand in Europe to open such a store. Asos has been joined by another fashion brand – Young British Designers.
The launch by French Connection follows its interactive video store on YouTube called YouTique.
The shop, created by Poke, is a personalised, interactive shopping experience that gives advice on what to wear on different occasions.
Films on the site include Louise Rose, TV presenter and fashion journalist, giving viewers a range of choices from dressing up for a friends wedding to finding versatile office clothes.
With Facebook Deals now launched in the UK this latest move is a sign that social commerce is the next big thing not just for retail, but for Facebook.
All Comments
We have recently developed a working solution for a Womans fashion designer Vicky Martin.
Our software allows user profile information to be used as part of the buying experience, i.e. it would recommend products based on likes, interest, activities etc.
The full working application can be viewed at http://apps.facebook.com/vickymartin and information about what our solution does can be seen at http://www.socialinnovations.co.uk/siip_overview
Another name worth mentioning is ZIBABA. Topman, one of the leading fashion retailers in the UK has entered the social commerce space and opened a store inside Facebook using Zibaba’s full featured f-Commerce platform. Check it out http://bit.ly/zibabastore . Have a great week. Gila
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