French Connection joins Asos in opening Facebook store

Facebook’s drive towards become not only a social space, but a social commerce space is speeding up. Last month online fashion store opened its Facebook store. is now being joined by French Connection, which is to launch a Facebook store at the end of the month.

Followers of French Connection’s page will be able to buy directly from its news feed. Fashionistas will be able to chat and shop. A definitely a boon for us girls.

Also hitching its social commerce wagon to Facebook is Unilever. It is to begin selling its skincare brand Dove. That initiative will be powered by Amazon and is a US only move.

Fashion is clearly leading the way. When announced it launch there was much buzz for what was first brand in Europe to open such a store. Asos has been joined by another fashion brand – Young British Designers.

The launch by French Connection follows its interactive video store on YouTube called YouTique.

The shop, created by Poke, is a personalised, interactive shopping experience that gives advice on what to wear on different occasions.

Films on the site include Louise Rose, TV presenter and fashion journalist, giving viewers a range of choices from dressing up for a friends wedding to finding versatile office clothes.

With Facebook Deals now launched in the UK this latest move is a sign that social commerce is the next big thing not just for retail, but for Facebook.