The Curriculum Vitae, (yes the CV) and the resume, followed by a series of interviews, entrance exams and plenty of nervous sweating in boardrooms across Ad Land have for so many been the green shoots of careers that have since flourished into the PR and Marketing men and women of Soho and Madison Avenue.

However, that once heralded sheet of A4 is becoming less and less appealing to HR directors, whose inboxes are filled daily with the word document versions of young hopefuls, applying for graduate schemes and alike.

So many are now trying their hand at getting noticed by the powers that be, by using a different set of tools – those being digital, mobile and most importantly social (Will your next CV be an infographic? [infographic]). Read More »

To some, it may seem the US has gone “marketing mad” in the last week….

First the shoe designer Kenneth Cole attempted to take tongue-in-cheek advantage of the situation in Egypt with a tweet. Read More »

The deadline on the video game has moved back. So, instead of moving that to the next level (geddit?) we muse, philosophically.

We agree that we habitually do Paper Thinking” and we should be practicing “Digital Thinking”. We realise that everything we’ve done so far started on paper. It would work on paper. We can flesh it out on paper. (for “paper” you can read TV, radio, posters – you know, traditional stuff). Read More »

Sometimes it’s hard to keep up with the News Corporation’s policy on new media: one minute, it’s great, they buy MySpace. Then they put up paywalls, hide their blogs and eschew social media. Then they launch a pioneering iPad newspaper. Confusing.

This month, anyway, it seems that new media is in. Not only with the launch of The Daily, but also with this pretty clever campaign, Word Nerd, to encourage people to follow their official Twitter feeds, their journalists’ Twitter feeds and, of course, take out a subscription.

Word Nerd: subtly letting you know I got a high score

Read More »

I like this, but when I looked for myself I wasn’t there. That’s sort of distressing. I think I’m a bit of a fanboy (just a girl), but not quite full on Apple t-shirt wearing, Steve Jobs worshipping and forum posting type.

Of course, I love my iPhone and I have downloaded loads of apps and am always on it I’m just not an uber geek. What about you? Oh And for your added enjoyment I have added a few related infographics below. Bonus. Read More »

Really interesting piece in the New York Times that looks at the perplexing question: why do some tweets catch on Twitter and others don’t.

Why is it that this great tweet you put out goes nowhere? While others tear across the social web like wildfire. Read More »

No one saw this one coming. AOL has snapped up the biggest blog out there with the acquisition of The Huffington Post for $315m (£195m).

The is an audacious move by AOL CEO Tim Armstrong and is part of his vision to recast AOL as a content business. Read More »