News Corp’s exclusive iPad newspaper was unveiled at the Guggenheim Museum in New York City today by Rupert Murdoch, joined by Apple’s Eddy Cue, who was standing in for Steve Jobs.

Featuring a 100+ page newspaper covering current affairs, gossip, opinion, arts and life, apps and games, and sports with lots of complementary multimedia content such as videos and 360 degree images, The Daily is available just in the US at present, at a cost of 99c a week through the iPad App Store.

The application will update throughout the day and you’ll be able to comment on articles, share them on social sites and even have some of them read to you. Read More »

Whilst trying to get to grips with the early morning at work I decided to tweet ‘I am very, very tired today…’ Shortly afterwards I received a tweet from a company named BioTherm asking if a free sample would help. Well, the answer was obviously yes… Read More »

As AOL pushes forward with its content strategy it has set new targets for content echoing the strategy of Nick Denton’s Gawker.

As part of a major AOL presentation (“the AOL Way”) it lays out guidelines that say that material from its content farm Seed requires 7,000 pageviews to break even, but video requires a whole lot more. Read More »

Do your travel dreams involve a visit to Punxsutawney, Pennsylvania? It’s probably not in your top-10 must-visit places, but nonetheless, there exists a Pennsylvania Tourism Office to try and tempt you. And they’ve done a deal with Foursquare to promote the town’s biggest attraction: the weather-predicting groundhog Punxsutawney Phil.

Punxsutawney Phil Badge: available for one day only

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You can’t deny it: social media does lack the grandeur held by an emotive, sweeping TV advert; lacks the visual ‘punch’ of a colossal billboard passed by hundreds of thousands of people every day.  Which I presume, is why so many people question its relative value as a marketing investment; especially considering the ROI debate continues to rumble on. Read More »

Just the other week I’d been reading that the Chinese government was turning to microblogging in a big way. This week not so much.

Apparently people are using it to ferment revolution or protests in Egypt? Which if you’re the Chinese Communist Party this is bad so China has responded to this week’s upheaval by blocking searches for the word “Egypt” on the country’s various microblogging services in the hope that its population won’t notice. Read More »