Daily Archives: 1 February, 2011

That was then: admen go to digital school [Part II]

We turn up at the Weapon 7 offices, where we’re greeted by a friendly receptionist. “We’re the placement team” we tell her, unabashed. She is surprised. Her brain obviously whirs with confusion at the sight of a couple of alleged creatives, old enough to be her father. Read More »

Need a social media alibi? Welcome to My4squareAlibi

What a genius idea. Some bright sparks have come up with the perfect way of putting your wife/husband/boyfriend/girlfriend’s fears to rest when you say you are going to be somewhere…but in fact are up to no good elsewhere.

If you’ve been wondering how to juggle that office affair without your much better half finding out then all you need to do is use My4SquareAlibi.com. It allows you to check in on Foursquare with a completely fake location. Brilliant. Check out the video for the ins and outs. Read More »

How did Virgin Atlantic and British Airways use Twitter in the snow crisis?

An interesting report has been published looking at how Virgin Atlantic and British Airways used Twitter during the December snow storms to communicate with customers.

The report is published by the consultancy Digital Tomorrow Today to demonstrate its new Twitter analytics tool, Birdsong.

Some of the findings are not too surprising, but having a side-by-side comparison of the approach of two competitors is interesting.

Read More »

Google and Twitter work together to make Egyptians heard

As protesters prepare for a mass march in Cario today, Google is back doing good. It is working with Twitter and SayNow, a company it acquired last week, to make sure that the voices of Egyptians on the streets are heard around the world despite an internet crackdown.

Using SayNow Egyptians can simply leave a voicemail on an international number listed on Google’s blog, which are then instantly turned into tweets. Read More »

What does Facebook Deals mean for brands?

Yesterday, Facebook launched its long awaited “Deals” offering in Europe, but what is it and what does it mean for brands?

Deals, which was launched at the end of last year in the US, allows subscribers of the popular social network to use their smart phones to see what shops have “deals” nearby. Read More »