Interesting research from McKinsey suggests that companies using social media  or “collaborative Web 2.0 technologies” are achieving higher profits.

This will clearly not come as a surprise to some, but this basically makes the case for ROI and social media. It seems to show that companies that are starting to do it well are being rewarded for their efforts. More than that, it says those that fail to implement social media could be making a “critical mistake”. Read More »

If your Twitter feed is anything like mine, over the past few days it will have started to feature a number of puzzled links to the Betfair Poker account.

People started retweeting it to each other because although it’s clearly an official corporate Twitter feed, instead of trying to persuade its followers that they should be playing online poker, it offers a surreal picture of life in the Betfair Poker office and some curious philosophies.

Betfair Poker: not going for the hard sell

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This infographic should come with a Jean Luc Picard voice over as this looks like the final frontier of social media.

It briliantly shows you the seemingly endless apps, widgets and other Twitter services out there that form the greater Twitter ecosphere and here it is courtesy of Brian Solis teamed and Jess3. Read More »

Sarah Palin is facing a barrage of criticism for some of her tweets and Facebook activity and its use of violent metaphors in wake of the tragic shootings at the weekend in Arizona that left six dead and 14 injured by a anti-government activist.

Palin on her Facebook page has a map “Don’t Get Demoralized! Get Organized! Take Back the 20!” that features rifle-like cross hairs on states home to politicians who voted in-favour of Barrack Obama’s health plan including Arizona where US Congress woman Gabrielle Giffords was shot on Saturday in Tucson by Jared Lee Loughner. Read More »