Well we had the relaunch of MySpace and the rumours News Corporation was open to offers for its social media site and now there is talk that the media giant plans to dramatically downsize it.

The Wall Street Journal is reporting that between a third or half of MySpace’s 1,100 staff could be cut in a mass cull that could be announced later this month. Read More »

Interesting post on interview on Mediabistro picking up on what Google has been saying after its bid to buy Groupon in December for a reported $6bn came to nothing.

Apparently Google, which is already pretty active on the couponing front, is looking to launch a mobile service to effectively take on Groupon. Read More »

Although I’m loathe to add to the glut of ‘predictions’, ‘lists’ and ‘trends’ that are currently awash in the blogosphere / Twitterverse, it seems only natural to look ahead to the coming 12 months.  As far as social media is concerned, even the most sceptical marketing professionals now admit that social has some form of role to play in any business.

So in 2011, a year in which a VAT increase and public spending cuts will undoubtedly affect both consumer behaviour and marketing strategy, what will social media bring to the marketing mix? Read More »

Looks like social bookmarking site Reddit, already a favourite among a lot of social web users, is going to have a stellar 2011 as it reveals a huge increase in pageview traffic.

According to a blog post Reddit’s pageviews leapt from 250 million in January 2010 to 829 million in December or put another way that’s an increase of more than 23o%. Read More »

A recent report conducted by search and navigation specialists FACT-Finder discovered that cross-border trading is one of the biggest barriers to ecommerce growth in Europe.

With the UK leading the way in online shopping generating €48bn in sales (with Christmas Day achieving record figures and Boxing Day proving to be the busiest online shopping day of the year) it’s little wonder that we have high standards when it comes to setting our sights on buying overseas, but what about our EU neighbours, why might they be so picky, they share a common currency after all? Read More »