Monthly Archives: January 2011

When Mark Zuckerberg met the other Mark Zuckerberg aka Jesse Eisenberg [Video]

Will the real Mark Zuckerberg stand-up?This is very funny. Mark Zuckerberg makes a guest appearance on NBC’s Saturday Night Live giving Jesse Eisenberg, who played him so well in ‘The Social Network’, a surprise during his monologue on SNL. Read More »

VW racks up 14.5m views of its Darth Vader Super Bowl ad

UPDATED Feb 7 Volkswagen looks to have a major social media success on its hands. Its humorous Super Bowl ad featuring a pint sized Darth Vader has already racked up more than 14.5 million views on YouTube in a year where brands are making more use out of social media than ever before when it comes to the Super Bowl.

Last week that figure stood at 4.5 million. Another Ten million have flocked to watch it over the weekend. Read More »

Will you be my social media manager?

Over the last couple of years I have had a good number of conversations with people who are looking to start their social media adventure; one question that crops up is who is going to look after it? Read More »

Social media on the increase at FTSE 100 firms, but most remain wary

wA report into the activity of  FTSE 100 businesses and social media highlights how far many big blue chip businesses still have to go.

While social media is definitely on the increase many companies remain wary. Read More »

Obama gives crowdsourced YouTube interview

Barack Obama answers crowdsourced questions from YouTube usersYesterday I blogged about how the Barack Obama team was planning to step up its social media activity and here is some of what you can expect to see more of.

The President’s first post State of the Union address interview was given not to a TV network, but to Google’s YouTube via the crowd. Read More »

That was then: admen go to digital school [Part I

This is the plan. John Bacon and Adrian Kemsley are going to put aside their 60 years of jointly accumulated experience, forget the shelves of D&AD pencils (8, since you don’t ask) and Cannes Lions and take a placement at digital agency Weapon 7 to experience the deep end as it’s offered to callow youths fresh from art school. Why? Read More »

LinkedIn to raise $175m in IPO and boost advertising options

LinkedIn has confirmed its plan to go public in 2011 and is seeking to raise $175m in what will be the first US social network IPO.

LinkedIn also plans to boost the way advertisers can target members and will offer them more options following recent reports that LinkedIn ads do not perform very well. Read More »

Tweetdeck breaks the 140-character limit with launch of Deck.ly

Do you ever feel like you need just a few more characters? And no matter how hard you try, turning sentences into txt speak supplanting “ands” with an ampersand, still doesn’t get you to within your 140 character limit?

Well fear not. That could all be about to change. Tweetdeck has come up with a way of pushing beyond the 140 character limit and its called Deck.ly. Read More »

With 15m sold it is happy anniversary Apple iPad [infographic]

Is it that time already? Yesterday, Gartner said that mobile application revenue will nearly triple in 2011, to $15.1bn ($5.2bn last year) and much of that growth will come from 18 billion app downloads 60,000 of which are designed for the Apple iPad, which has seen sales beat expectations.

The iPad, almost a year old now, had racked up sales of almost 15 million (14.8 million by the end of 2010) and about 7.33 million of those sales came in December. That growth is set to rocket this year as this infographic shows. Read More »

How we watch TV more and more in 2011 [Infographic]

I’m sure at one stage people were talking about the death of TV. That is so far from the truth as this US infographic shows.

Market research outfit Lab 42, using applications within Facebook and MySpace,  reveal how Americans are watching more TV now than ever before. Sure, it is a small sample, but am guessing it is not far off the mark.

What it doesn’t show is how we watch TV with social media. Who doesn’t watch the X-Factor or other car crash viewing with Twitter and Facebook? Read More »