1. TAC Campaign – 20 year Anniversary retrospective montage “Everybody Hurts” music by REM TV ad
This is powerful stuff. A retrospective of the road safety campaigns produced by the Australian Transport Accident Commission over the last 20 years. The montage features iconic scenes and images from commercials that have helped change they way people drive, all edited to REM’s Everybody Hurts by REM.
I have a confession to make. I have been a creative director for three different internationally admired digital agencies, won lots of awards and worked with the biggest brands in the world, and I couldn’t tell you what the difference between a JPEG and a GIF is.
I have spoken at conferences around the world and written for the most high-profile publications about digital and websites, but I wouldn’t know how to actually make a website if my life depended it. I also have a blog and write frequently about the future of digital marketing when, truth be told, I have no idea what is going to happen next. Read More
Some interesting research relating to The Times paywall has come out of the Westminster Media Forum today where Mark Oliver, CEO at Oliver & Ohlbaum Associates, said his firm found that 99% of non-Times readers deserted the paper when its anti-social media paywall went live.
Facebook and social media in general has proved extremely useful to the student movement in recent weeks as a way of organising and sharing as it has campaigned against the Conservative/Liberal Democrat’s plans to inflate student fees to eye watering levels.
There have been a lot of these Facebook Wall type ideas, but I liked this one (courtesy of @Stuarttooley) as the campaign to galvanise support socially continues. Read More
Apple’s iPad is getting all the attention. With Richard Branson’s Virgin launching its iPad only magazine this week, Project, the BBC is also busy planning the global launch of the iPlayer.
According to a report in the FT, the BBC is to launch a paid for international version of its video-on-demand service as an application for Apple’s iPad with the US to be one of the first markets. Read More
Is it me, or do more social networks keep appearing from all over the place which seem to be the “only social platform you will ever need again”? Are we really desperate to waste even more of our time online checking on everything from our recent purchase on Farmville to how many comments our status updates are getting?
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Search engine Yahoo! has put together a list of the most popular searches on yahoo.co.uk in 2010 and it makes interesting reading.
In with a bullet at number one is Lottery, a new entry, with Job Centre moving up one place from last year to the number two spot. Weather is there at number three.
Celebrity and showbiz searches like Cheryl Cole, Big Brother and Katie Price come further down the list, suggesting that Brits are more concerned with money and the weather than celeb and showbiz (or the ones who search on Yahoo! anyway). Read More
A recent article in the German news magazine “Der Spiegel” stated that German youngsters are so engaged in their real life that they have no time for virtual lives. That is very encouraging and somehow also expected, isn’t it? But there is, I believe, another underlying misconception: that there’s a divide between the physical world and virtual world in the mind of the individual. This is an artificial divide. Read More
At the recent IAB Engage conference, Yahoo’s chief executive and president Carol Bartz was quoted as saying that brands aren’t doing enough to exploit the power of online display advertising.
Although this is a fair point, for me, the real issue is to try and understand why brands aren’t doing this and, furthermore, how we go about educating them to do so. Read More
News Corporation has as good as confirmed that efforts to revamp MySpace, the site it paid $580m for in 2005, are more to do with boosting the potential price the social network can fetch than transforming it into a viable part of Rupert Murdoch’s media operations.
MySpace: relic of a bygone age?
Elegantly mustachioed chief operating officer Chase Carey has hinted as much, telling the Reuters Global Media Summit: “There are opportunities here to do 20 things [with MySpace] but that doesn’t mean you’re going to do any of the 20. If there’s something that makes sense, you ought to think about it.”
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