Data and app firm TigerLogic has launched a real-time social newspaper on Facebook called PostPost — that is being called a news aggregator for “the social generation”.
It’s pretty cool. PostPost turns your Facebook newsfeed created out of the links, pics and video clips that your friends share on Facebook into a digital newspaper. Read More
Interesting piece in PR Week today that says marketing directors do not rate the ability of their in-house PR people to manage social media. Ouch.
It says less than one in three think the PR department should oversee social media in their business, according to research. So who exactly do they think should be handling it? Get this: apparently some think it is the job of the IT department. Read More
This is a neat little idea, it has probably been done before, but I like it. The Labour Party has put up a Coalition advent calendar on its website where each day reveals a broken promise.
Okay, so broken promises are not what anyone wants for the holiday season, but there is no denying that it is what some are getting courtesy of the Conservative and Liberal Democrat coalition.
Last year my dad (aged 65) made a “viral” for his company – a burglar alarm company. I say “viral” because that’s what he told me he’d made. It turned out, however, it wasn’t really a viral but instead a video – a video on YouTube. And the fact that he’d made this video kinda made me happy and angry in equal parts: happy because in a small way he was trying to connect with his son by *making virals*; angry because it was utter *sh*t*.
A bit more than a month ago, I asked the question: Can you become influential on Twitter, and get a high Klout Score, merely by Tweeting a lot?
To test this, I set up an experiment, which involves four Twitter bots that automatically tweet the output of the Unix fortune command-line application. Fortune randomly outputs mildly humorous quotes, and was often used on Unix to produce a ‘welcome message of the day’ upon login. Read More
So, if you don’t need to have technical knowledge, what do you need to have? I think you need to have an empathy with the digital world and an understanding of the possibilities the technology gives us, if not the actual mechanics. I’ve had many clients who simply refused to believe that real people had the time to customize sites, upload pictures, comment on blogs, post tweets, and so on.
As marketers, they spent their whole days in front of computers so that they couldn’t see that for someone who works outside of our little clique, actually coming home and getting an email about a YouTube clip or mucking about on Facebook is fun. It’s relaxing after a hard day’s work; it’s entertainment. I took some clients away for a day and forced them to make their own blogs. Yes, even a Luddite like me knows how to set up a blog – and that’s the point. Read More
While there is much talk of late of Facebook killers (Google Me) there is an interesting piece in Ad Age about how of all the social networks out there LinkedIn is one of those that faces (for now) the least threat from Facebook and is unlikely to be turned into a Friendster, MySpace or Orkut also ran any time soon.
Part of the reason why LinkedIn will prosper as Facebook cruises towards its billion user mark is because its raison d’être, of career focused networking, is the anti-thesis of what Mark Zuckerberg’s site represents. Read More
Twitter’s value is tipping towards the $5bn range as venture capitalists vie to take part in an expected next round of funding.
The New York Post reports that several Silicon valley venture capital firms want to get a slice of Twitter (or Twotter according to the Post) as the firm looks to take up fresh investment. Read More
Jury seems to be out on reasons to follow others on Twitter.
I’ve recently been using Who Unfollowed Me with much mirth, as 99% of people that unfollow my Twitter account do so, it appears, because I don’t immediately follow them back.
There are a bunch of tools out there to auto follow people with similar interests, or that can track certain keywords and fire out a request automatically. Read More
An email has emerged from the BBC to its staff following England’s World Cup bid elimination in the first round yesterday as Russia went on to secure victory, telling staff not to solicit comment on social media.
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