Facebook has emphatically denied that the new Facebook profile is a secret way of finding out which of your friends click on your page the most.
Which is either good news for people who’ve been spending rather too much time clicking on their exes’ profiles or bad news if you thought someone had risen to the top of your friends list because they had a bit of a crush on you.
Facebook: who's looking at you?
User centered design has become a standard element of the web development process and, as expressed by the Design Council, “The central premise of user centered design is that the best designed products and services result from understanding the need of the people who will use them”. Read More
Foursquare seems in a bit of a bother. Just very recently a mobile network provider told me about some of the work they are doing with retailers here in the UK. If you enter a store and you are with said network, you will receive a special offer. They can triangulate the individual within a 5 meter radius and overlay age and gender. There’s no check-in needed and it’s based on simple trigger marketing principles, obviously ensuring different messages for different visits, and targeted not only on acquisition but also retention and loyalty. Now that is powerful stuff – very targeted, very relevant and very timely and completely independent from the need of being a mayor. Just imagine once they overlay this with social data. It’s going to be like mind reading. Read More
From online video seeding to Facebook strategy, marketers looking to reinvigorate their brands for the digital generation may find it confusing when each of their specialist agencies purport to offer very similar digital marketing and social media services. But whose advice should they trust? All matters considered, media buying and planning agencies are best placed to deliver all of these services. Read More
The Wall Street Journal is reporting that Facebook founder Mark Zuckerberg is to give the majority of his wealth away to charity.
The 26-year old billionaire is joining a group of wealthy entrepreneurs who commit to philanthropy at an early stage in their lives. It follows his day time TV pledge of $100 million to Newark schools. Read More
There has been a lot of talk of social media being the death of email, especially with the latest developments at Facebook. Sorry, I just can’t see that yet. At Jobsite we are currently sending out over 5,7m job alerts per week (a year on year increase of 33%) which result in over half of all job applications made. And social media delivers not even a fraction of that. What I can see however, is that social media enhances email and email enhances social media -another proof point of the increasing convergence of media channels. Read More
I may have missed one this morning, but I didn’t see any mention of Twitter in the Metro today except for reaction to our fabulous Ashes win in Adelaide.
Consuming our free London papers on the way to and from work for the whole of the last week, I have noticed how celebrity Tweets are being shoehorned into news stories whatever the narrative.
Continuing its attempt to get people to tweet through the #newtwitter interface rather than third party clients, Twitter has brought five new content partners on board, enabling users to access more multimedia content without leaving the site.
As part of its September redesign a second pane was added, offering video, image and music content from Flickr, YouTube and iTunes. Read More
Well that’s embarrassing. Political blogger Guido Fawkes is claiming today that he has more readers than The Times newspaper website, which has seen traffic fall through the floor since it locked its site behind an anti-social media paywall.
His claim is based on figures from Hitwise that suggest only 54,000 people are visiting The Times website each day while Guido has a readership of around 60,000. Read More
Lots of paywall news around. Including a couple of bits out of the UBS media conference where the New York Times confirmed that its metered pay will go live in the first quarter of 2011 and that it is working with Google to ensure people do not abuse its paywall and read too many articles for free.
That sounds like the New York Times could be back pedaling somewhat on earlier on how staying open to web crucial was crucial to paywall success and stressing how important social media was to its news. Read More
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