M&M is organizing a social media game in Canada. By using Google maps, Facebook, Twitter & Foursquare consumers need to trace ‘Red’.
The intro video is pretty cool and activates consumers to start their M&M hunt in the city of Toronto. Tips are posted on Facebook and Twitter to guide the gamers through the streets. Each day (until 4/12) there are three chances to find ‘Red’. Read More
I’ve signed up for Path, the latest thing in social networking — except it’s not a social network, of course, it’s a “personal” network. Don’t look me up and friend me on it though, not unless you’re one of my 50 bezzies.
Path: screenshot of the iPhone app
The Guardian editor, Alan Rusbridger, this morning gives his view of why Twitter matters and why it is so important to media organisations. He’s set out 15 things Twitter does effectively and it is really worth a read.
Why, as Rusbridger says, do some in media companies still roll their eyes at Twitter is totally beyond me. It is an absolute must and can bring so much. Read More
Ask.com has given up the Google ghost and gone back to their question and answer service of old. They’re laying off 130 engineers and consolidating the rest of their skeleton staff at company headquarters in California. What went wrong? And can another search engine really muscle in on Google.
After the creation of Please Rob Me, a service allowing you to see who may not be at home at a particular time, there has been more bad press today for location based social tools. The US military are now advising their officers, quite sensibly, to be careful how they use social networks as they could be used by the enemy forces to locate troops. (according to the BBC) Read More
Google’s latest change to their search engine restuls pages (SERPS) have seen local listings appearing for a far wider range of search queries. But is this change actually to the benefit of their users or is it producing a poor user experience? Changes introduced a few weeks ago use IP addresses and other locality factors to identify a searchers physical location and are now dedicating a much larger area of the SERP to results from their Google Places programme and attempt present results near to the searcher. Read More
Social games firm Zynga, of Farmville and PetVille fame, has announced the global launch of what could be its biggest and most popular game yet — CityVille.
As the name implies, not unlike classics such as SimCity, Zynga’s new social game CityVille allow anyone to build their own city from the ground up. It will be available in beta within the next few weeks. Read More
eModeration
has launched a Facebook management service for brands using the social
network as part of their marketing campaigns.
A
presence on Facebook is becoming a must-have for any consumer-facing
brand, and can result in excellent user engagement, providing a direct
medium for marketing messages and customer service and an opportunity
for viral growth of brand loyalty. But as Facebook campaigns become
more commonplace and sophisticated, brands are increasingly aware of the
need to manage the community within Facebook so that users are engaged,
and of moderating content in order to keep users safe from spam or
inappropriate content.
eModeration’s modular Facebook management service includes:
Consultation. This
includes: advice on how to set up a Facebook page; procedures for
dealing with unofficial pages; writing the terms of use and moderation
guidelines; preparation of escalation workflows; and a recommended
moderation schedule.
Community Management.
eModeration offers multilingual community management as an extension of
the brand’s in-house team. A team of community management experts host,
engage with and manage the community, creating a welcoming environment
and working within clear brand guidelines to ensure consistent messaging
and tone of voice.
eModeration offers two levels of community management for Facebook:
Moderation. Dedicated, experienced moderators
provide 24/7 stand-alone multilingual moderation, both of page walls and
user-generated content coming into the page via third party apps.
Moderation staff are matched to each project by their interests and
passions, so that they understand the brand’s fanbase and can speak
their language.
Moderation is delivered using a
combination of technology-based moderation tools and human moderation.
eModeration has used its expertise to assist some the foremost Facebook
management tools to help them develop their products and will recommend
the most appropriate one in each case.
eModeration has
run moderation and community management campaigns for brands and their
agencies, including: MTV, Hyundai, Smirnoff, ITV, LG Electronics,
Saatchi & Saatchi, AKQA, Publicis Modem, and Wieden &
Kennedy. For examples of campaigns, take a look at our clients and project section.
For more information on eModeration’s Facebook service, see our website. For information on managing and moderating communities, see eModeration series of digital publications.
Loads of interesting Twitter news in the past 24 hours, with the company’s co-founder Evan Williams revealing that the company can’t keep up with demand for its Promoted Tweets service; and news that data from Twitter is going to be sold; as well as Mashable’s reveal of how the Twitter analytics service will look.
Twitter: data, analytics, it's all happening
What is 2011 going to be? It is going to be the year of the tablet. Not just the iPad, which has greedily hogged the limelight, but all the others as the battle for market share really gets in gear as Microsoft’s offering, Samsung’s Galaxy Tab, the Blackberry Playbook and Lenovo’s LePad tablet to name a few fight it out.
Is it going to be a tablet computer takeover? Or will the research suggesting consumers won’t pay £400 for iPad like products keep the market in check? Anyway this infographic explains how such such a takeover might happen. Read More
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