No doubt many of you read Malcolm Gladwell’s New Yorker essay about social revolution and social networks, in which he argued that Twitter and Facebook were useful for causes where you didn’t ask too much of people — for example, requiring them to share some information, rather than put themselves at physical risk or make a financial sacrifice.
Daily Archives: 30 November, 2010
The debut issue has Jeff Bridges on the cover, ahead of the launch of the reboot of the movie ‘Tron’, and features on Jaguar’s 205 MPH Hypercar as well as a 3D tour of Tokyo. Read More
It is being reported that Go0gle’s planned social networking initiative Google Me is to be delayed until the Spring of next year.
It had been expected that Google Me would have been unveiled before the end of the year and in September Google CEO Eric Schmidt said that its much talked of social networking plans would be unveiled in the autumn. Read More
Over the last few years I’ve seen endless debates about who should ‘own’ social media – a bizarre concept to me. How can you own something that affects every element of an organisation? What is needed is someone to oversee its use, strategically, holistically and cohesively. And that ‘someone’ is often the person in charge of PR – the eyes and ears of an organisation. Read More