What do NASA, The White House and Peta have in common? They, along with the US Army and the Democrat Party, have all been dubbed geniuses when it comes to managing their digital assets.

While you don’t have to be a rocket scientist to work in digital it clearly helps as NASA topped the poll due to its experimentation with technology including geo-location and 3D animation. The White House came second, and was cited for its hosting of presidential addresses on YouTube, as well as open-sourced contests to balance the budget. And Peta was recognised in third place because of its ‘best-in-class social media platforms that galvanise online action and set the bar for virtual advocacy’.
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