Earlier this year I co-authored the IAB and Microsoft’s Search & Social Media report with the delightful Amy Kean. Included in this I wrote about brands considering social network pages instead of microsites. Benefits include strong SEO performance and potentially improved user experience because people inherently know how to use the likes of Facebook. Read More
Daily Archives: 25 November, 2010
This is quite amusing. McDonald’s is attempting to challenge the McJob perceptions (again) that people have about its staff with a campaign called ‘Think Again’.
Here’s how it works: you find an attractive bright graduate who is perceived to be atypical of those employed by McDonald’s and you send her out with a camera to ask the public who they think are the kind of people who work at McDonald’s? The Answers are universally derogatory. Read More