Daily Archives: 24 November, 2010

Facebook’s quest to own your internet experience

facebook global dominance

Image courtesy of technorati

There was a lot of talk recently about the launch of the new Facebook communication system, encompassing email, Facebook mail and messaging but not much about why they are so keen to keep expanding their product.  Facebook is in a position of supreme dominance in the social networking world and moves into well established markets such as email could be seen as taking them away from their core strengths. Read More »

Student protest and social media #demo2010

As the second wave of student tuition fee protests take place today it has been fascinating to watch how today’s student movement is using social media both to mobilise and stay in touch.

There are some great tweets being sent on Twitter today under the hashtag #demo2010. Read More »

Google testing local results on high volume terms

Google are carrying out what seems a test of their local results – Google Places – within UK results for “car insurance” today. This will have an impact on the traffic advertisers receive for this high-volume term, which is often used at the start of consumers research cycle.

But is this useful for consumers, and how will it impact brands? Read More »

Acer joins the tablet race with raft of new devices

Acer took the wraps off an interesting addition to the tablet computer market yesterday the Acer Iconia, a 14” dual touch-screen device as it also announced two 10′ tablet computers as well. Read More »

How do you bring an outdated 90s website into the 21st century?

Given the amount of websites still cluttering up the place with flashing pop-ups, rainbow text in Comic Sans and hit counters boasting 000139 visitors (rising to 000142 when you return six months later) this new competition from Freelance Switch can’t come soon enough.

The challenge was to take an outdated 90s website and bring it into the 21st century, a bit like the classic Oatmeal cartoon in reverse. OK, so the site in question, Mario’s Catering, is fictional, but it’s an attitude to be encouraged!

Mario's Catering

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With its new food blog, WordPress gets into the content-curation game

This month, the company associated with one of the world’s most popular blogging platforms took its first, quiet step into the realm of for-profit content aggregation. FoodPress, a human-curated recipe blog, is a collaboration between blogging giant WordPress.com and Federated Media, a company that provides advertising to blogs and also brokers more sophisticated sponsorship deals. Lindt chocolate is already advertising on the site. Read More »

‘I don’t like you’ – when Facebook opinion turns bad

When PR agency Webber Shandwick recently launched a ‘crisis simulator’ called Firebell, it made me think about the effectiveness of damage limitation strategies deployed by companies facing negative feedback from social sites like Facebook.

There’s been many a time when I’ve seen people ask why there isn’t an ‘I don’t like this’ button on Facebook. There are some two million plus Facebook users who ‘Like’ the idea of having one, and it illustrates the weight of opinion which the community can create. Read More »