There was a lot of talk recently about the launch of the new Facebook communication system, encompassing email, Facebook mail and messaging but not much about why they are so keen to keep expanding their product. Facebook is in a position of supreme dominance in the social networking world and moves into well established markets such as email could be seen as taking them away from their core strengths. Read More
Daily Archives: 24 November, 2010
Google are carrying out what seems a test of their local results – Google Places – within UK results for “car insurance” today. This will have an impact on the traffic advertisers receive for this high-volume term, which is often used at the start of consumers research cycle.
But is this useful for consumers, and how will it impact brands? Read More
Given the amount of websites still cluttering up the place with flashing pop-ups, rainbow text in Comic Sans and hit counters boasting 000139 visitors (rising to 000142 when you return six months later) this new competition from Freelance Switch can’t come soon enough.
The challenge was to take an outdated 90s website and bring it into the 21st century, a bit like the classic Oatmeal cartoon in reverse. OK, so the site in question, Mario’s Catering, is fictional, but it’s an attitude to be encouraged!
This month, the company associated with one of the world’s most popular blogging platforms took its first, quiet step into the realm of for-profit content aggregation. FoodPress, a human-curated recipe blog, is a collaboration between blogging giant WordPress.com and Federated Media, a company that provides advertising to blogs and also brokers more sophisticated sponsorship deals. Lindt chocolate is already advertising on the site. Read More
When PR agency Webber Shandwick recently launched a ‘crisis simulator’ called Firebell, it made me think about the effectiveness of damage limitation strategies deployed by companies facing negative feedback from social sites like Facebook.
There’s been many a time when I’ve seen people ask why there isn’t an ‘I don’t like this’ button on Facebook. There are some two million plus Facebook users who ‘Like’ the idea of having one, and it illustrates the weight of opinion which the community can create. Read More