Daily Archives: 17 November, 2010

RockMelt launch promises to bring social web to the browser

Have you checked out RockMelt and signed up? If you haven’t heard, its a new web browser created with the social web in mind.

The idea is that rather than simply navigating web pages it makes it easy to do all the stuff you do every day whether that’s using Twitter and Facebook, watching YouTube videos and of course surfing the web. Read More »

Yahoo! joins AOL in drive for crowdsourced content

Yahoo! logoYahoo! is following the example of AOL’s SEED network by inviting people to contribute content through a new ‘crowdsourced media platform’ called the Yahoo! Contributor Network.

They’re not starting from scratch. Through its acquisition of Associated Content in May 2010, Yahoo! has a readymade system in place for over 400,000 people to supply articles, images and video to sites including News, Finance, Sports and even the homepage. Read More »

Spend even more time with Twitter and never miss an important tweet

Do people expect you to be ‘available’ on Twitter in the same way you are on your phone (or possibly on email)?

Twitter has added a new ‘push’ mechanism so that you can now be automatically updated when you’re mentioned (at least by your @name) on Twitter.

Twitter: who is talking about you?

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News Corp calls its app newspaper ‘The Daily’ – backs with $30m budget

Things are reported to becoming together for News Corporation’s app based newspaper, which is to simply be called The Daily, as a string of staff are hired to write content and a budget of around $30 million has been assigned.

The project is expected to launch before the end of the year and Rupert Murdoch is said to be personally heavily involved in the development of The Daily, which at one time was rumoured was going to be named The Daily Planet. Read More »

Social media in 2011 – The reign of content

For almost two years now, digital marketers have been riding the crest of a wave.  Social media has been ‘new’ enough for the simple setting up of a social presence to equate to a ‘win’ for a large majority of marketing departments worldwide.

Global boards have been placated by the simple fact that their brands ‘have a Facebook page’ or ‘are on Twitter’.  But as we wind up 2010 and head into another new year, digital marketers need to recognise that social is no longer new – which means new social strategies are required. Read More »