Part of the Republic Group

Daily Archives: 12 November, 2010

#IAmSpartacus goes viral on Twitter – it’s a social media object lesson

By @gordonmacmillan // 12 November, 2010 – 4:11 pm // 8 Comments

At one point the #IAmSpartacus stream was moving so quickly in Tweetdeck that the tweets were flashing by faster than cars tearing down some freeway.

Clearly a lot people have sympathy for Paul Chambers, the 27-year-old accountant, who yesterday lost his appeal for jokingly tweeting his girlfriend he would blow Robin Hood airport up, but it should also serve as an object lesson of thinking before you tweet. Read More »

So who will use the new Facebook email?

By Jennifer Whitehead // 12 November, 2010 – 3:36 pm // 6 Comments

TechCrunch is reporting that the big Facebook announcement on Monday will be that it has developed its own email client and that it is going to be a Gmail killer.

Cue hundreds of irate Gmail fans incensed at the very idea that anyone would use Facebook email and vowing eternal allegiance to Google’s free email service.

Read More »

Four ways in which consumers use social media to influence the business life

By Steven Van Belleghem // 12 November, 2010 – 12:04 pm // 1 Comment

It is crystal clear that social media have an impact on the business world, everyone has been agreeing on that for a long time already. However, it is interesting to think of the ways in which consumers could further increase business life in the future. Read More »

Cameron plans government web grab with Rishi Saha tipped for top job

By @gordonmacmillan // 12 November, 2010 – 11:24 am // 3 Comments

Scores of government digital jobs could be lost as David Cameron plans to reorganise online activity into a single online unit under the control of Rishi Saha.

Saha is Cameron’s former deputy director of digital comms, the man behind the Tories’ digital election campaign and Webcameron, who was parachuted into the role of head of new media at No 10 after the election. Read More »

Follow The Wall on Twitter

Follow Editor Gordon MacMillan on Twitter

Archives

November 2010
M T W T F S S
« Oct   Dec »
1234567
891011121314
15161718192021
22232425262728
2930  

RSS Latest news from Campaign magazine

RSS More from The Wall

  • The console is dead: The Socialisation of Gaming
    The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”. Read more » […]
  • How to be a professional Tweeter — we talk to the voice behind The Dolphin Pub
    David Levin, who is the voice of the Dolphin Pub on Twitter, is one of a small group of individuals who are turning Twitter into a career by professionally tweeting on behalf of brands. Read more » […]
  • Hey, businesses: ditch YouTube and Head over to Vine
    Video marketing for businesses can be a tough game to play.  The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult.  Many businesses are attracted to YouTube, as they boast six billion hours of video viewed.  So, they figure, hey why can’t I get some of those hours.  The […]
  • Twitter ties TV and tweets together with ad targeting system
    Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand’s ads. Called TV ad targeting on Twitter, and developed followings its acquisition of social TV analytics firm Bluefin Labs, it is designed to help marketers extend and enhance their TV ad campaigns. Read more » […]
  • Asia takes centre stage for ecommerce
    According to a recent global survey by eMarketer, 2012 saw B2C ecommerce sales in the Asia-Pacific region grow more than 33% to $332.46 billion. The same report predicts that this year, the region will see another sharp hike with sales increasing by more than 30% to over $433 billion—accounting for over one-third of all global B2C ecommerce sales. This will […]
  • Forget the digital cluster bomb – be more like Bob
    It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers. Read more » […]
  • Mail Online closes on the New York Times as it records biggest web day
    The Daily Mail’s website, the MailOnline, is closing on the New York Times as it records its biggest day for global daily unique browsers as it racked up 9,558,256 to the site and its apps on April 16. Read more » […]
  • Five steps to making email mobile friendly
    Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four years. Read more » […]
  • All aboard Marissa Mayer’s Yahoo acquisition train
    Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”. Read more » […]
  • Projecting ROI for SEO is Mission Impossible
    And I’m certainly no Tom Cruise. Before I explain this issue it’s important to understand that a website is like the human body. Your health is not only based on your current routines (eating, exercise, etc.) but lifestyle choices you’ve made previously. If you stop smoking today you’ll still have a higher chance of getting heart disease for many years to co […]