Now that we all agree that social media and mobile will create a customer centric instead of brand centric reality, let’s look ahead for a moment to a future that at first glance might seem contradictory but is ultimately stable and sound. A future in which, to borrow a phrase of Natasha Saxberg, the social web has been transformed to a value web. Read More
It seems that Google is releasing new AdWords tools every week at the moment. First we saw a huge overhaul of the reporting functions within the User Interface and now optimisation seems to be the hot topic.
There have been a few blogs and articles doing the rounds questioning whether these developments mean that the days of 3rd party optimisation tools are numbered. If your main interest is Google, then maybe. If you run campaigns across multiple search engines then it’s important to understand what Google are offering before making any major changes to your approach. Read More
Research In Motion has said it will begin selling its Blackberry Playbook tablet in North America in the first quarter with a sub- $500 pricetag as it tries to take on Apple’s iPad. Read More
The World Travel Market Event (WTM) is taking place this week in London. It’s an opportunity for the travel industry to meet, network and discuss important developments in the travel industry.
We already knew that Unilever was getting into user-generated content for its brands, including Vaseline (now positioned as a skin care brand rather than a petroleum jelly product), but now news emerges that it has recruited people for an ad campaign after they complained about dry skin on blogs and social networking sites.
Vaseline: one of the bloggers talks lotion
Most commented