Since the advent of social media, there’s a lot of talk about engagement marketing. I like the term “engagement marketing”, as it describes the interaction with customers on an adult to adult level as well as the realisation that the customer is part of the brand. But – besides the fact that marketing was always about customer centricity – remember the move from the 4Ps (Promotion, Place, Price, Product) to the 4Cs (Communication, Convenience, Cost, Customer Solution) – a lot of companies misunderstand the meaning of engagement marketing. Read More »

Amusing and spot on infographic. It is the anatomy of Twitter users great and new. No one wants to read about about the brand of cereal you are eating. Nor how tasty your cinnamon mocha chocolate chip cookies are. Unless you delivering them.

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It is being reported that AOL is moving closer to a potential tie-up or merger with Yahoo and has hired financial advisers to run the numbers, reports the Wall Street Journal.

The story follows others recent reports that have said News Corporation was approached about buying Yahoo, which one analyst recently said was worth next to nothing based on its core operations. Read More »

If you want to know why the New York Times plans to continue to give away some of its content when its paywall goes up early in 2011 its simple, according to Martin Nisenholtz, senior VP digital, who says social media turbo charges its news.

And why would anyone throw away a turbo charger? Read More »