Gap gives away 10,000 pairs of jeans on Facebook Places
Earlier this week Facebook announced the addition of deals to Facebook Places and Gap, fresh from its new logo corporate fubar, is straight in there with this offer to give away 10,000 pairs of jeans.
All customers have to do is check-in and even if they don’t score a free pair of jeans you can still get 40% off.
This kind of deal shows how powerful Facebook could be in this space now it has started to push Facebook Places with deals. Sadly, we get no free jeans in the UK, but deals should come our way soon.
The US deal is nationwide, from east coast to west coast and every store in between, and all you have to do is show any Gap employee your check-in and you could get your free pair of basic 5 pocket jeans with a value up to $59.50.
Gap Free Jeans Giveaway Event – today
This is not a crowdsourcing project it’s a cock-up: Gap listens and ditches new logo
All Comments
Very nice, simple use of places. They should consider giving away free stationary with the swiftly ditched logo too. Might become a collectors item…
[...] This post was mentioned on Twitter by BrandRepublic, michael dowell, James Baldry and others. James Baldry said: Facebook Places is becoming a powerful channel for promotions as Gap gives away 10,000 pairs of jeans when you check-in http://bit.ly/9bEBhk [...]
[...] première marque à faire la une des journeaux avec Facebook Deals via leur opération consistant à donner 10 000 paires de jeans aux utilisateurs qui avaient fait un check-in sur Facebook Places dans un des magasins de la marque GAP américains. Et pour ceux qui sont arrivés trop tard, une [...]
[...] Over the last year, Facebook has seen a ten-fold increase in use of its mobile services. It should come as no surprise therefore, that they’re keen to monetize it. Facebook Deals will use Places, one of their newest innovations, to do just that. They hope to create new revenue streams from retail stores, venues, and new businesses, all of whom they hope users will ‘check in’ to. Deals may well eat into Groupon’s market share, as Facebook users will be able to get all their offers through one site. And for those in America, Deals also has some brilliant benefits – like Gap giving away 10,000 pairs of jeans. [...]
[...] I don’t mean Facebook Places deals in particular, but any kind. Of the Variety that Groupon is offering. Of the variety that gave Gap a shot in the arm, when it gave away 10,000 pairs of jeans, after its crowdsourcing logo snafu. [...]
[...] with using location based services as marketing initiatives recently. For example, the Gap jeans giveaway on Facebook Places in the UK, the billboard/Facebook Cheryl Cole competition, and Mazda’s tie up with Foursquare, [...]
[...] which was launched at the end of last year in the US, allows subscribers of the popular social network to use their smart phones to see what shops have [...]
[...] The new service will be part of Facebook’s existing Facebook Deals programme, which lets businesses like Gap offer special deals. [...]
[...] géolocalisation par des cadeaux ou des coupons de réductions. L’exemple le plus marquant reste Gap qui a offert une paire de jean’s aux 10 000 premières personnes qui se checkaient dans un [...]