Daily Archives: 5 November, 2010

Gap gives away 10,000 pairs of jeans on Facebook Places

Earlier this week Facebook announced the addition of deals to Facebook Places and Gap, fresh from its new logo corporate fubar, is straight in there with this offer to give away 10,000 pairs of jeans.

All customers have to do is check-in and even if they don’t score a free pair of jeans you can still get 40% off. Read More »

Where in the world are people reading my tweets?

Put down your drawing pins, maps of the world and printed out list of Twitter followers and their locations: if you want to know where in the world people are reading your tweets, you can now do it automatically.

Map My Followers: yeah, I don't have that many...

Map My Followers is a fun mash-up of Google Maps and Twitter followers (and as an added bonus, it keeps its promise about not sending automated tweets to your followers — pay attention other developers!)

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Talking social media #2 – Eurostar’s Emma Harris

Ahead of Brand Republic’s up coming social media conference, ‘The New Brand Rules: Capitalising on the Social Media Space’, we’re asking top marketers for their advice on key issues brands face when engaging with social media.

Today, Emma Harris, director of sales & marketing (UK & Int’l) at Eurostar who suggests that social media ROI could be measured through the value of protecting your brand. Read More »

Paywall trouble at The Times? News International parts company with digital director Sandhu

Wow. Just a couple of days after The Times posted its endlessly debated and cloaked paywall figures the paper is parting company with digital director, Gurtej Sandhu, as Brand Republic reports.

He has only been a year in the role having joined in January. Is there trouble at the mill? Is News International planning to rethink its approach to its paywall? Time to ramp up the speculation meter. Read More »

Ten highly effective UK branded blogs

There has been a lot in the media recently about the future of blogs. Nick Denton, whose Gawker empire is perhaps the worlds’ best known blogging network, recently called time on the format claiming that his sites were more like news magazines. Other commentators have suggested that blogs will dwindle and die, killed by the success of mainstream media on apps for tablet PCs and phones. Read More »

AOL hires Matthew Knell as director of social media

AOL is looking to boost its social media credentials with the hire of Matthew Knell as director of social media.

He’s coming on board from the successful online New York based moms community CafeMom where he was director of emerging and social media strategy. Read More »

How Android, Blackberry and iPhone users see themselves and each other [Infographic]

This is spot on. Scarily so. As a dedicated iPhone user, of course, I see myself as slightly cooler and more hip that those struggling with their Blackberrys. I’m sorry, but no amount of cool looking ads with dance music will make Blackberry’s cool.

Sorry it just won’t happen. I have to say that I have a cape in my closet so really I don’t mind if others see me like like that and besides it is OKAY to worship Steve Jobs. Besides false idolatry is so several centuries ago. Read More »

The week in meme

Someone on the internet once said “a week’s a long time in meme”.  It sure damn is.  Here’s this week’s best bits, freshly curated by my team @Rubber_Republic.

People are awesome

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