This is so cool! Who would have guessed it. Geeks have been with us for even longer than there were Atari’s. They go back to the 1500s (protestant reformation geeks…), but then you need to time travel to the 1950s. That was where and when the geek we know and love started to take shape.

It was the decade that gave us sci-fi geek classics like ‘Day the Earth Stood Still’ and ‘Invasion of the Body Snatchers’. But it was after that geeks began to form into different groups with pop culture geeks, music geeks, gamer and tech geeks among many others (let’s try not to talk about those D&G folk). Enjoy. Read More »

The number of celebrities using twitter seems to be growing by the day and it seems particularly prevalent in the world of sport. Some of the biggest and brightest names in sport us the microblogging platform on a daily basis and provide an insight into their daily lives.  Many of them also use twitter to communicate between themselves and engage in light hearted banter, much to the amusement of their followers.  Over the weekend however this banter got a little out of hand as jibes were taken to heart and harsh words exchanged. Read More »

Chinese search engine Baidu has launched an online shopping mall in China. Rakuten, the Japanese e-commerce giant, teamed up with Baidu to develop Lekutian (meaning ‘Happy Cool Day’ in case you were wondering), which will compete with the established Alibaba Group – the biggest online retail network in China, currently holding a 75% market share (Analysys International). Read More »

Facebook can announce pretty much anything these days and it’s big news. But when it announced that it was closing its Facebook Gift Shop to launch its virtual currency, Facebook Credits, big brands across the world sat up and took notice. Here is a serious opportunity for brands to monetise their Facebook campaigns.

According to a report from Inside Network, the sale of virtual goods will reach €1.6 billion in the US alone this year. About half will be spent on social games, and the majority of that in Facebook games such as Farmville, which is already selling the equivalent of $1million in virtual Facebook credits every day. Read More »

I was asked to write for The Wall months ago but never know what to write about. But it struck me yesterday… why not use The Wall (and it’s smart readers) to answer questions I can’t fathom. There’s a few things I see that makes me think “Huh?” and I always wonder if others feel the same.

So I’ve got a question I need your help with. Its this technique from TBWA/London for the Skittles campaign that broke yesterday.

Explain This To Me…. Why does Dazzle The Rainbow need access to my Facebook credentials to watch a video? Read More »

Is it impossible for some kinds of companies to have a good online reputation?

I’m minded to ask after reading about some new research into online reputation – specifically looking at how certain UK brands were written about in online news sites and online social media sites. Read More »

With the news in Marketing today, that the Daily Mirror is set to charge readers for accessing online content, a tabloid paywall war is brewing. The Mirror’s plans will coincide with those of The Sun, which is expected to put its paywall up next year following sister title the News of the World whose paywall went live last week.

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Five years is a lifetime in the world of social media and over the course of the five years of our Wave study we have learnt that, without doubt, social media stands up to the hype.

Social media platforms have become mainstream and mass media. As a result they are playing an ever larger part in how consumers form opinions and behave. What is in doubt, however, is what part brands should play in this space. Read More »

Could this be the most high-profile social gaming launch in the year that social gaming became really big news – a game where players vie to become movie stars, backed by the former head of one of the most famous film studios?

The New York Times reports that the launch of FameTown is due on November 1, and that the game will be announced by Michael Eisner, who is a former chief executive of the Walt Disney Company. (Eisner’s site confirms this launch date, but at the time of writing, Fame Town’s .net URL was not working. Read More »

Troubled Yahoo! is apparently planning to offer its own version of Facebook’s Facebook Connect, which it is going to call Y Connect. Original..

Facebook Connect has been a huge hit for Facebook allowing web users to login and comment on multiple websites with their Facebook ID. Read More »