Facebook has filed lawsuits aimed at cracking down on a variety of scams that have been running wild on the social-networking site in recent months. Read More »

Authenticity through technology!? Who would have thought this? Not long ago, everybody was talking about technology minimising authenticity and removing the human touch and human contact. Now it’s the opposite – technology increases authenticity. It’s quite an ingenious formula: technology enables direct access (to information and individuals) and as a result creates a unique, instant, direct and – most importantly – user defined experience. Perfect. Read More »

Much grumbling on Twitter today about Nick Robinson, the BBC political editor, being awarded the prize of blogger of the year at the the Editorial Intelligence Comment Awards.

Robinson, beat Paul Waugh of the Evening Standard and Melanie Phillips. Iain Dale lamented the shortlist for this year’s awards earlier this year for excluding any independent bloggers and now Will Straw has made the case against Robinson winning on Left Foot Forward. Read More »

Mitchell Strobl is your average college junior at DePauw University in Greencastle, Ind., but the way he landed his new job is distinctly 21st century.

“I came across this website [through] a link that was posted [on my Facebook wall],” said Strobl, 20. The site lined up with his interests perfectly, and after contacting the president of HuntingLife.com, he was soon hired to become a writer and then a product reviewer for the hunting and conservation news site. Read More »

Its true people. Not only was Microsoft able to turn Stephen Fry to its promotional cause, but it is actually selling Windows Phone 7 to people. No really. We know this as Microsoft took these photos. As evidence, I’m guessing, in case of any cynical doubting Thomas the media asked for proof. Read More »

The Register reports that the domain name sex.com is to be sold for $13m with a new lease of life, ahem, expected for it. With the .xxx domain also up and running the adult industry is getting digitally busy.

It has changed hands a few times over the years and remains the world’s most expensive domain name.  It has been owned by various people oddly including the founder of Match.com who fought a battle with conman to win it back.
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With the arrival of Google Instant some pessimists have gone as far as predicting the death of SEO. The trouble is no one has put this to the test so we did.

We asked two of our clients – Photobox and Jobsite – if they’d act as guinea pigs in the quest to finally throw some measureables into the debate. The results make for an interesting read and suggest that, despite all the hype, Google Instant is not an instant game changer. Read More »

As the paid content war continues publishers are faced with yet another digital challenge: that of optimizing the type of content they have on their site, be it self-written or syndicated.

The key measure of this is known as ‘return on content’ (ROC). It is new territory for publishers and is arguably regarded as the most important way to link a publisher’s content with its financial success – but what exactly is it, and how can it be done? Read More »

Back in August the New York Times Company put a paywall in place at another of its daily papers and began charging readers of the Telegram & Gazette, in Worcester, Massachusetts, almost £10 a month for access to its website. Apparently visitor numbers have risen since it went in place.

If that is so then the metered model, the same as the one planned by The New York Times itself, which gives ten articles for free, is proving a success and bodes well for the future. Read More »

Would the lure of a free song on iTunes, an excerpt from a new novel or access to a site usually behind a paywall get you to choose one particular coffee shop over its rivals?

Starbucks Digital Network: how the homepage will look

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