Monthly Archives: October 2010

10 Mind blowing Facebook games statistics [Infographic]

Don’t know about you, but I don’t play any games on Facebook! I know a lot do, but this infogarphic drives home how many do and that 20% are willing to pay cash.

What’s interesting is that so many login to Facebook not to check with their friends, or update their status, but to play games. That really underscores Facebook’s role as a social gaming platform. Read More »

Zynga grows one thing advertisers want: mass reach

Zynga, the gaming giant behind time-sucking Facebook phenomena such as Farmville, Mafia Wars and Frontierville, is building a media giant out of tiny transactions from millions of people buying seeds, sheep, tractors, weapons, skill points and other virtual goods. Read More »

New York Times has fewer print readers than Twitter followers

New York TimesAs we reported a couple of days ago the New York Times Company is celebrating an increase in traffic to one of its newspaper websites since the introduction of a paywall in August. Which bodes well for the success of the paywall planned for its flagship title.

Not so good for its print circulation figures is the news that more people are following the New York Times on Twitter than are actually buying the paper.

Read More »

HP shows us exactly what its tablet is for

When I was speaking to analysts earlier this year about the burgeoning tablet computer market, the consensus was that it was up to manufacturers to show us what exactly tablets are for (obviously this rule doesn’t apply to Apple fans, who are happy to buy and then work out what they’re going to do with it).

HP Slate 500: what can it do?

Read More »

Guardian issues social media guidelines – Six tips for social media engagement

The Guardian this morning has published a new set of social media guidelines for its journalists. It does so in the same week that the Washington Post came out and told its staff not to respond to critics on Twitter. Two papers two responses.

The Guardian’s guidelines cover blogging, tweeting and the use of social media to allow it to “to maintain editorial standards and help create effective communities on the web”. Read More »

Power VC Firm KPCB backs $250m investment in social media

One of the biggest venture-capital firms of Silicon Valley today announced a $250 million fund created for social-media investments, called the sFund. Read More »

Fax is the new email: OFFICIAL

A friend of mine who runs his own (pharmacy sales) business got this email through from a Fax marketeer yesterday.  I (@ViralAdNetwork) thought it was a truly left-field genius piece of marketing thinking, positioning  Fax-marketing as the new email-marketing.

Remember you heard it here first – the email is dead, long live the Fax!  (N.B. I’ve removed the guys personal details to save professional embarrassment) . . . Read More »

Gen Y spends $20bn a year online [Infographic]

Generation Y spends an estimated $20bn each year online. Wow, but where does it go? Apparently, mostly, on internet memes and navigation based apps, music, Facebook and texting devices. Oh not to the on going beanie caps. Read More »

Supermarket to offer iPad and iPhone scanning

TescoSupermarket giant Tesco is trialling a scheme which will see customers using their iPhones or iPads to scan their shopping and navigate through their stores. Read More »

Mood affects Dow: Play the Stock Market with Twitter

If you’re mainly using Twitter to find out if the Northern Line is running or whether anyone good has died lately, you’re really not making the most of it. You could be using it to make your fortune on the stock market, some new academic research has found. Well, sort of. Read More »