250,000 people contribute to crowd-sourced Johnny Cash music video
If you enjoyed director Chris Milk’s innovative and haunting HTML5 creation for The Arcade Fire and Google Chrome, The Wilderness Downtown, you’ll love The Johnny Cash Project, a global art collaboration to produce a music video for the Man in Black’s last studio recording, Ain’t No Grave.
Users are invited to use a single frame from the video as a template and draw their own portrait of Cash on top. When strung together and played in sequence over the song the portraits create a unique crowd-sourced music video.
The custom drawing tool offers a limited choice of tools and textures, so while each image that flickers past is very different, there is a consistently dark and gritty feel which matches the tone of the song itself, which deals with themes addressed throughout his career of mortality and resurrection.
The result is a living portrait of the artist as an old man that is continually changing as more and more people add their creation to the project. The video on Chris Milk’s website notes that so far they have had contributions from over 250,000 people across 172 countries.
Have a look, have a play, use your creative talents in a collaborative work of digital art.