Mobile Metrics: User breakdown by device
After seeing the interest in the post about “How mobile changes user behaviour”, I decided to share also the user breakdown by device.
As a frame of reference: At Jobsite, the traffic via mobile devices (actual mobiles & the ipad, excludes other on the go computing devices) now stands at 5% of total visits – an increase of 630% in 18 months and double the traffic we receive from Yahoo & Bing combined.
Let’s look at the user breakdown by device
And by Share of mobile traffic by device for the month of August
What we can see is:
- iPhone users are driving the growth, but overall share is fallin.
- We’re starting to see gains elsewhere – particularly from Android and Blackberry – both are on a similar scale; and obviously the iPad.
- Blackberry has the total highest month on month growth (even higher than iPad) over the entire period.
- But Android is currently growing fastest – the significance and rate of adoption of Android is increasing at double the rate of the Blackberry.
- Even though the share of mobile visits for the SymbianOS has fallen the steepest, it is still bigger than the iPad at the moment.
- Interestingly, the iPod still stands at 4% of total share, but has the lowest MoM growth and has now started to decline. I expect this to continue.
- Christmas – and the increased purchase of smart phones as gifts – will have a significant impact. It won’t be a surprise if we see a considerable jump in visits from iPad users after Christmas this year.
- All in all our figures currently indicate a three horse race: Apple way ahead (with just over 70% but expected to increase through Christmas) with Android and Blackberry neck to neck.