I read this and completely disagree. I run a training company in the UK and we have always used faxing. It returns a healthy response rate and the beauty is everyone who calls in from the fax is usually a guaranteed sale. We tried a sustained email campaign in 2010, and despite the data being far more expensive the click through rate was awful. it worked out far more economic to do the fax broadcasting.

The way I see it is this: Faxes are read, and emails are deleted. Even if the fax is on its way to the bin people will still look at it to evaluate it, and if your message is strong enough they will read it fully. Its all to easy to delete an email with the click of one button.

Any way just our experience.